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“It used to be said the ‘reward is commensurate with risk’; now I fear more apt is ‘risk is likely to end in crisis’. Who better to guide us through the risk/crisis minefield than Mike Regester and Judy Larkin, who have guided so many so well for so many years. Read it before you need to would be my...
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| Format: | Text |
| Language: | English |
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| Online Access: | http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.465.2835 http://gendocs.ru/docs/35/34394/conv_1/file1.pdf |
| Summary: | “It used to be said the ‘reward is commensurate with risk’; now I fear more apt is ‘risk is likely to end in crisis’. Who better to guide us through the risk/crisis minefield than Mike Regester and Judy Larkin, who have guided so many so well for so many years. Read it before you need to would be my advice.” Sir Robert Worcester, Chairman, MORI “Reputation is about what you do, what you say and what others may say about you. But in complex organizations reputation can be a tricky thing to manage. This book, full of examples both good and bad, shows how reputation should be managed in corporate life.” Lord Tim Bell, Chairman, Chime Communications, plc The reputation of an organization influences who we buy from, work for, supply to and invest in. In today’s complex environment, organizations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. This is particularly important when things go wrong. This fully updated and revised fourth edition of Risk Issues and Crisis Management in Public Relations aims to define reputation, explore how to value it and provide practical guidelines for effective reputation management. It includes information on the rise of the socially conscious consumer and the new non-government world order as well as the growing imperative for corporate social responsibility. Featuring a large number of new case studies, including the Buncefield oil explosion, the Celebrity Big Brother ’07 racism row, the Virgin rail crash in Cumbria, Sony and Dell’s “exploding ” battery laptops, and Bernard Matthew’s avian flu crisis, this book charts how rapidly the reputation management agenda moves and yet how slowly businesses learn. Written in a practical, accessible and easy-to-follow style, Risk Issues and Crisis Management in Public Relations shows how issues and crises can be handled successfully and effectively with minimum damage and disruption. MICHAEL REGESTER and JUDY LARKIN draw on 30 years ’ ... |
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