Report of the Public Relations Group

• Other Authors: The Pennsylvania State University CiteSeerX Archives
• Format: Text
• Language: English
• Subjects: Atlantic salmon
• Online Access: http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.434.358; http://www.nasco.int/pdf/nextsteps/pr_rep.pdf

CNL(05)49, was the need for the Organization to better promote its work and achievements. The Council, therefore, established a Public Relations Group to develop a clear public relations strategy aimed at enhancing NASCO‟s profile and ensuring the most effective publicity for its work and achievements. This group met in London in December 2006 and its report is attached. 2. The Group recognised that the term “stakeholders ” is very broad and includes anyone with an interest in, or depending on, the Atlantic salmon. There are both internal (e.g. other government departments, NGO membership) and external (e.g. the public, politicians) stakeholders. A public relations strategy targeting the former would focus on communications while, for the latter, use of the media and communications would be appropriate. 3. The Group reviewed the results of a pilot study to raise NASCO‟s profile conducted in 2005/2006, welcomed this initiative and recognised the need to build on the progress made. The Group developed recommendations for a strategy to enhance NASCO‟s profile and increase publicity for its work. The main tasks in developing a public relations strategy are:- to identify key messages that are succinct, grab the attention and provide leads for