An Empirical Evaluation of Online Privacy Concerns with a Special Focus on the Importance of Information Transparency and Personality Traits
The Internet has become an essential tool in the personal and professional lives of millions of people. Despite this pervasiveness, there is a downside to using the web. When individuals go online, they leave behind digital footprints. These data trails provide detailed information that can be captu...
Main Author: | |
---|---|
Other Authors: | |
Format: | Text |
Language: | English |
Subjects: | |
Online Access: | http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.106.5136 http://epubl.ltu.se/1402-1757/2007/25/LTU-LIC-0725-SE.pdf |
id |
ftciteseerx:oai:CiteSeerX.psu:10.1.1.106.5136 |
---|---|
record_format |
openpolar |
spelling |
ftciteseerx:oai:CiteSeerX.psu:10.1.1.106.5136 2023-05-15T17:09:12+02:00 An Empirical Evaluation of Online Privacy Concerns with a Special Focus on the Importance of Information Transparency and Personality Traits Åsa Friberg The Pennsylvania State University CiteSeerX Archives application/pdf http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.106.5136 http://epubl.ltu.se/1402-1757/2007/25/LTU-LIC-0725-SE.pdf en eng http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.106.5136 http://epubl.ltu.se/1402-1757/2007/25/LTU-LIC-0725-SE.pdf Metadata may be used without restrictions as long as the oai identifier remains attached to it. http://epubl.ltu.se/1402-1757/2007/25/LTU-LIC-0725-SE.pdf text ftciteseerx 2020-04-19T00:16:22Z The Internet has become an essential tool in the personal and professional lives of millions of people. Despite this pervasiveness, there is a downside to using the web. When individuals go online, they leave behind digital footprints. These data trails provide detailed information that can be captured, manipulated, and potentially misused by public and private agencies, often without one’s knowledge or consent. Thus, individual privacy is threatened at an unprecedented level. As recognition of this phenomenon grows, the issue of privacy has increased in salience. Although online privacy research has appeared regularly in the literature, there are still many issues left to explore. This dissertation determines a link between individual concern for online privacy, information transparency, and personality type. We adopt a quantitative approach and derive the hypotheses from previous studies. Empirical data are collected from a webbased survey given to students at Luleå University of Technology. Results show that privacy concerns are linked to information transparency. We present a new reliable unidimensional scale that indicates how much an individual values the importance of information transparency. Using a brief personality inventory, we also uncover differences among personality types in terms of perception of privacy and information transparency. ACKNOWLEDGEMENTS This licentiate thesis is the result of two years of study at the e-Commerce Text Luleå Luleå Luleå Unknown |
institution |
Open Polar |
collection |
Unknown |
op_collection_id |
ftciteseerx |
language |
English |
description |
The Internet has become an essential tool in the personal and professional lives of millions of people. Despite this pervasiveness, there is a downside to using the web. When individuals go online, they leave behind digital footprints. These data trails provide detailed information that can be captured, manipulated, and potentially misused by public and private agencies, often without one’s knowledge or consent. Thus, individual privacy is threatened at an unprecedented level. As recognition of this phenomenon grows, the issue of privacy has increased in salience. Although online privacy research has appeared regularly in the literature, there are still many issues left to explore. This dissertation determines a link between individual concern for online privacy, information transparency, and personality type. We adopt a quantitative approach and derive the hypotheses from previous studies. Empirical data are collected from a webbased survey given to students at Luleå University of Technology. Results show that privacy concerns are linked to information transparency. We present a new reliable unidimensional scale that indicates how much an individual values the importance of information transparency. Using a brief personality inventory, we also uncover differences among personality types in terms of perception of privacy and information transparency. ACKNOWLEDGEMENTS This licentiate thesis is the result of two years of study at the e-Commerce |
author2 |
The Pennsylvania State University CiteSeerX Archives |
format |
Text |
author |
Åsa Friberg |
spellingShingle |
Åsa Friberg An Empirical Evaluation of Online Privacy Concerns with a Special Focus on the Importance of Information Transparency and Personality Traits |
author_facet |
Åsa Friberg |
author_sort |
Åsa Friberg |
title |
An Empirical Evaluation of Online Privacy Concerns with a Special Focus on the Importance of Information Transparency and Personality Traits |
title_short |
An Empirical Evaluation of Online Privacy Concerns with a Special Focus on the Importance of Information Transparency and Personality Traits |
title_full |
An Empirical Evaluation of Online Privacy Concerns with a Special Focus on the Importance of Information Transparency and Personality Traits |
title_fullStr |
An Empirical Evaluation of Online Privacy Concerns with a Special Focus on the Importance of Information Transparency and Personality Traits |
title_full_unstemmed |
An Empirical Evaluation of Online Privacy Concerns with a Special Focus on the Importance of Information Transparency and Personality Traits |
title_sort |
empirical evaluation of online privacy concerns with a special focus on the importance of information transparency and personality traits |
url |
http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.106.5136 http://epubl.ltu.se/1402-1757/2007/25/LTU-LIC-0725-SE.pdf |
genre |
Luleå Luleå Luleå |
genre_facet |
Luleå Luleå Luleå |
op_source |
http://epubl.ltu.se/1402-1757/2007/25/LTU-LIC-0725-SE.pdf |
op_relation |
http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.106.5136 http://epubl.ltu.se/1402-1757/2007/25/LTU-LIC-0725-SE.pdf |
op_rights |
Metadata may be used without restrictions as long as the oai identifier remains attached to it. |
_version_ |
1766065179104116736 |