Why is Business Model Innovation so poorly innovative ? Uncovering the critical role of collaborative design in Business Model Innovation
International audience In this paper we propose to analyze two cases of business model innovation process Uber and a French health care company-with the models developed by design theory. In particular we demonstrate, relying on C-K theory, how the traditionally unchallenged figure of a lone firm pe...
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ftccsdartic:oai:HAL:hal-01499143v1 2023-05-15T16:52:26+02:00 Why is Business Model Innovation so poorly innovative ? Uncovering the critical role of collaborative design in Business Model Innovation Thomas, Maxime Le Masson, Pascal Weil, Benoit Centre de Gestion Scientifique i3 (CGS i3) MINES ParisTech - École nationale supérieure des mines de Paris Université Paris sciences et lettres (PSL)-Université Paris sciences et lettres (PSL)-Centre National de la Recherche Scientifique (CNRS) Reyjkivick, Iceland 2017-06 https://hal.archives-ouvertes.fr/hal-01499143 https://hal.archives-ouvertes.fr/hal-01499143/document https://hal.archives-ouvertes.fr/hal-01499143/file/Thomas_et_al_%282017%29_Why_is_Business_Model_Innovation_so_poorly_innovative.pdf en eng HAL CCSD hal-01499143 https://hal.archives-ouvertes.fr/hal-01499143 https://hal.archives-ouvertes.fr/hal-01499143/document https://hal.archives-ouvertes.fr/hal-01499143/file/Thomas_et_al_%282017%29_Why_is_Business_Model_Innovation_so_poorly_innovative.pdf info:eu-repo/semantics/OpenAccess IPDMC https://hal.archives-ouvertes.fr/hal-01499143 IPDMC, Jun 2017, Reyjkivick, Iceland Business Model Innovation Design [SHS.GESTION]Humanities and Social Sciences/Business administration info:eu-repo/semantics/conferenceObject Conference papers 2017 ftccsdartic 2021-11-21T02:18:52Z International audience In this paper we propose to analyze two cases of business model innovation process Uber and a French health care company-with the models developed by design theory. In particular we demonstrate, relying on C-K theory, how the traditionally unchallenged figure of a lone firm performing business model innovation has implications on the outcomes of the process, preventing innovative business models to emerge. In particular we show that the coordination structure chosen by the firms engaging in business model innovation has major consequences. Therefore we propose a categorization of business model innovation process based on the level of implication of each firm. We argue that a more collaborative approach in designing business models that overcomes the difficulties raised by collective design is needed so that the outcomes are innovative. We discuss the implications of this result for business model innovation literature, disruptive innovation theory and design theory. Introduction In this paper, we propose, using recent advances in design theory, to discuss the innovative power of business model innovation. We thus propose analysing two business model innovation processes: the case of Uber business model and an ongoing business model innovation project in a French Health care company. The first case is famous among practitioners as it is used as an example of current disruptions occurring in several industries. The second project is an example of such a process in an incumbent company. Although the study of business models (Amit and Zott, 2001) and in particular business model innovation (Chesbrough, 2010) opens new fields for the innovation literature, the literature seems to focus on the model of a focal firm performing alone a business model innovation process (Amit and Zott Conference Object Iceland Archive ouverte HAL (Hyper Article en Ligne, CCSD - Centre pour la Communication Scientifique Directe) Lone ENVELOPE(11.982,11.982,65.105,65.105) |
institution |
Open Polar |
collection |
Archive ouverte HAL (Hyper Article en Ligne, CCSD - Centre pour la Communication Scientifique Directe) |
op_collection_id |
ftccsdartic |
language |
English |
topic |
Business Model Innovation Design [SHS.GESTION]Humanities and Social Sciences/Business administration |
spellingShingle |
Business Model Innovation Design [SHS.GESTION]Humanities and Social Sciences/Business administration Thomas, Maxime Le Masson, Pascal Weil, Benoit Why is Business Model Innovation so poorly innovative ? Uncovering the critical role of collaborative design in Business Model Innovation |
topic_facet |
Business Model Innovation Design [SHS.GESTION]Humanities and Social Sciences/Business administration |
description |
International audience In this paper we propose to analyze two cases of business model innovation process Uber and a French health care company-with the models developed by design theory. In particular we demonstrate, relying on C-K theory, how the traditionally unchallenged figure of a lone firm performing business model innovation has implications on the outcomes of the process, preventing innovative business models to emerge. In particular we show that the coordination structure chosen by the firms engaging in business model innovation has major consequences. Therefore we propose a categorization of business model innovation process based on the level of implication of each firm. We argue that a more collaborative approach in designing business models that overcomes the difficulties raised by collective design is needed so that the outcomes are innovative. We discuss the implications of this result for business model innovation literature, disruptive innovation theory and design theory. Introduction In this paper, we propose, using recent advances in design theory, to discuss the innovative power of business model innovation. We thus propose analysing two business model innovation processes: the case of Uber business model and an ongoing business model innovation project in a French Health care company. The first case is famous among practitioners as it is used as an example of current disruptions occurring in several industries. The second project is an example of such a process in an incumbent company. Although the study of business models (Amit and Zott, 2001) and in particular business model innovation (Chesbrough, 2010) opens new fields for the innovation literature, the literature seems to focus on the model of a focal firm performing alone a business model innovation process (Amit and Zott |
author2 |
Centre de Gestion Scientifique i3 (CGS i3) MINES ParisTech - École nationale supérieure des mines de Paris Université Paris sciences et lettres (PSL)-Université Paris sciences et lettres (PSL)-Centre National de la Recherche Scientifique (CNRS) |
format |
Conference Object |
author |
Thomas, Maxime Le Masson, Pascal Weil, Benoit |
author_facet |
Thomas, Maxime Le Masson, Pascal Weil, Benoit |
author_sort |
Thomas, Maxime |
title |
Why is Business Model Innovation so poorly innovative ? Uncovering the critical role of collaborative design in Business Model Innovation |
title_short |
Why is Business Model Innovation so poorly innovative ? Uncovering the critical role of collaborative design in Business Model Innovation |
title_full |
Why is Business Model Innovation so poorly innovative ? Uncovering the critical role of collaborative design in Business Model Innovation |
title_fullStr |
Why is Business Model Innovation so poorly innovative ? Uncovering the critical role of collaborative design in Business Model Innovation |
title_full_unstemmed |
Why is Business Model Innovation so poorly innovative ? Uncovering the critical role of collaborative design in Business Model Innovation |
title_sort |
why is business model innovation so poorly innovative ? uncovering the critical role of collaborative design in business model innovation |
publisher |
HAL CCSD |
publishDate |
2017 |
url |
https://hal.archives-ouvertes.fr/hal-01499143 https://hal.archives-ouvertes.fr/hal-01499143/document https://hal.archives-ouvertes.fr/hal-01499143/file/Thomas_et_al_%282017%29_Why_is_Business_Model_Innovation_so_poorly_innovative.pdf |
op_coverage |
Reyjkivick, Iceland |
long_lat |
ENVELOPE(11.982,11.982,65.105,65.105) |
geographic |
Lone |
geographic_facet |
Lone |
genre |
Iceland |
genre_facet |
Iceland |
op_source |
IPDMC https://hal.archives-ouvertes.fr/hal-01499143 IPDMC, Jun 2017, Reyjkivick, Iceland |
op_relation |
hal-01499143 https://hal.archives-ouvertes.fr/hal-01499143 https://hal.archives-ouvertes.fr/hal-01499143/document https://hal.archives-ouvertes.fr/hal-01499143/file/Thomas_et_al_%282017%29_Why_is_Business_Model_Innovation_so_poorly_innovative.pdf |
op_rights |
info:eu-repo/semantics/OpenAccess |
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1766042680544985088 |