The creation of breakthrough concepts by design teams
International audience How do design teams think in order to bring about breakthrough concepts? What are the main underlying cognitive mechanisms at the front end of such creation processes? Empirical evidence shows that firms often have difficulties breaking free from the conventional ideas surroun...
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ftccsdartic:oai:HAL:hal-01011326v1 2023-05-15T13:47:56+02:00 The creation of breakthrough concepts by design teams Gillier, Thomas Piat, Gérald Kazakçı, Akın Management Technologique et Strategique (MTS) Grenoble Ecole de Management EDF R&D (EDF R&D) EDF (EDF) Centre de Gestion Scientifique i3 (CGS i3) MINES ParisTech - École nationale supérieure des mines de Paris Université Paris sciences et lettres (PSL)-Université Paris sciences et lettres (PSL)-Centre National de la Recherche Scientifique (CNRS) Valencia, Spain 2014-06-05 http://hal.grenoble-em.com/hal-01011326 en eng HAL CCSD hal-01011326 http://hal.grenoble-em.com/hal-01011326 14th annual conference of Euram Academy of Management, http://hal.grenoble-em.com/hal-01011326 14th annual conference of Euram Academy of Management,, Jun 2014, Valencia, Spain ideation Design team breakthrough concepts new concept development creative thinking innovation fuzzy front end [SHS.GESTION]Humanities and Social Sciences/Business administration info:eu-repo/semantics/conferenceObject Conference papers 2014 ftccsdartic 2021-12-12T05:07:40Z International audience How do design teams think in order to bring about breakthrough concepts? What are the main underlying cognitive mechanisms at the front end of such creation processes? Empirical evidence shows that firms often have difficulties breaking free from the conventional ideas surrounding products. Although prior works in creativity emphasize the ideation process in the design teams, little theoretical attention has been devoted to understand these teams' approaches to think about new ideas. Through the experimental analysis of ten design teams aiming to elaborate upon a breakthrough concept of a movable and eco-friendly Antarctica museum, we examine the thought processes used to follow or go beyond the existing museums. This research suggests that thinking outside the box does not follow the two-steps funnel model in which idea generation is separated from selection. Our results better support a process where breakthrough concepts result from the continuous reconfiguration of known properties and unknown properties. Our findings indicate that elaborating a breakthrough concept toward an "ecosystem of properties" approach (i.e. connected network of solutions) outperforms the "primer concept fixation" (i.e. attachment to first solutions) and "random exploration" approaches (i.e. free generation of many isolated solutions). Managerial recommendations to assist design teams in pursuing an "ecosystem of properties" approach are provided. Conference Object Antarc* Antarctica Archive ouverte HAL (Hyper Article en Ligne, CCSD - Centre pour la Communication Scientifique Directe) |
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Archive ouverte HAL (Hyper Article en Ligne, CCSD - Centre pour la Communication Scientifique Directe) |
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ftccsdartic |
language |
English |
topic |
ideation Design team breakthrough concepts new concept development creative thinking innovation fuzzy front end [SHS.GESTION]Humanities and Social Sciences/Business administration |
spellingShingle |
ideation Design team breakthrough concepts new concept development creative thinking innovation fuzzy front end [SHS.GESTION]Humanities and Social Sciences/Business administration Gillier, Thomas Piat, Gérald Kazakçı, Akın The creation of breakthrough concepts by design teams |
topic_facet |
ideation Design team breakthrough concepts new concept development creative thinking innovation fuzzy front end [SHS.GESTION]Humanities and Social Sciences/Business administration |
description |
International audience How do design teams think in order to bring about breakthrough concepts? What are the main underlying cognitive mechanisms at the front end of such creation processes? Empirical evidence shows that firms often have difficulties breaking free from the conventional ideas surrounding products. Although prior works in creativity emphasize the ideation process in the design teams, little theoretical attention has been devoted to understand these teams' approaches to think about new ideas. Through the experimental analysis of ten design teams aiming to elaborate upon a breakthrough concept of a movable and eco-friendly Antarctica museum, we examine the thought processes used to follow or go beyond the existing museums. This research suggests that thinking outside the box does not follow the two-steps funnel model in which idea generation is separated from selection. Our results better support a process where breakthrough concepts result from the continuous reconfiguration of known properties and unknown properties. Our findings indicate that elaborating a breakthrough concept toward an "ecosystem of properties" approach (i.e. connected network of solutions) outperforms the "primer concept fixation" (i.e. attachment to first solutions) and "random exploration" approaches (i.e. free generation of many isolated solutions). Managerial recommendations to assist design teams in pursuing an "ecosystem of properties" approach are provided. |
author2 |
Management Technologique et Strategique (MTS) Grenoble Ecole de Management EDF R&D (EDF R&D) EDF (EDF) Centre de Gestion Scientifique i3 (CGS i3) MINES ParisTech - École nationale supérieure des mines de Paris Université Paris sciences et lettres (PSL)-Université Paris sciences et lettres (PSL)-Centre National de la Recherche Scientifique (CNRS) |
format |
Conference Object |
author |
Gillier, Thomas Piat, Gérald Kazakçı, Akın |
author_facet |
Gillier, Thomas Piat, Gérald Kazakçı, Akın |
author_sort |
Gillier, Thomas |
title |
The creation of breakthrough concepts by design teams |
title_short |
The creation of breakthrough concepts by design teams |
title_full |
The creation of breakthrough concepts by design teams |
title_fullStr |
The creation of breakthrough concepts by design teams |
title_full_unstemmed |
The creation of breakthrough concepts by design teams |
title_sort |
creation of breakthrough concepts by design teams |
publisher |
HAL CCSD |
publishDate |
2014 |
url |
http://hal.grenoble-em.com/hal-01011326 |
op_coverage |
Valencia, Spain |
genre |
Antarc* Antarctica |
genre_facet |
Antarc* Antarctica |
op_source |
14th annual conference of Euram Academy of Management, http://hal.grenoble-em.com/hal-01011326 14th annual conference of Euram Academy of Management,, Jun 2014, Valencia, Spain |
op_relation |
hal-01011326 http://hal.grenoble-em.com/hal-01011326 |
_version_ |
1766248024643731456 |