Bauran Pemasaran dan Kualitas Layanan Kunjungan Terhadap Keputusan Pembelian di Perumahan Greenland: The Mark Eting Mix and The Quality of Visiting Services on Purchasing Decisions at Greenland Residences
Background: One of the most important needs of today's population is housing. The increase in population has led to an increase in the supply of property, but the demand for property in Bogor Regency has actually decreased. This affects housing sales at Greenland Forest Hill and Greenland Keman...
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School of Business, Bogor Agricultural University (SB-IPB)
2024
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ftbogoraunivojs:oai:ojs.journal.ipb.ac.id:article/51000 2024-09-15T18:08:23+00:00 Bauran Pemasaran dan Kualitas Layanan Kunjungan Terhadap Keputusan Pembelian di Perumahan Greenland: The Mark Eting Mix and The Quality of Visiting Services on Purchasing Decisions at Greenland Residences Khoirul Marzuki Irawan, Tony Hartoyo 2024-05-31 application/pdf http://journal.ipb.ac.id/index.php/jabm/article/view/51000 https://doi.org/10.17358/jabm.10.2.690 eng eng School of Business, Bogor Agricultural University (SB-IPB) http://journal.ipb.ac.id/index.php/jabm/article/view/51000/28384 http://journal.ipb.ac.id/index.php/jabm/article/view/51000 doi:10.17358/jabm.10.2.690 Copyright (c) 2024 Jurnal Aplikasi Bisnis dan Manajemen (JABM) Jurnal Aplikasi Bisnis dan Manajemen (JABM); Vol. 10 No. 2 (2024): JABM, Vol. 10 No. 2, Mei 2024; 690 2460-7819 2528-5149 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article 2024 ftbogoraunivojs https://doi.org/10.17358/jabm.10.2.690 2024-06-25T14:14:35Z Background: One of the most important needs of today's population is housing. The increase in population has led to an increase in the supply of property, but the demand for property in Bogor Regency has actually decreased. This affects housing sales at Greenland Forest Hill and Greenland Kemang. The variables that influence purchasing decisions are marketing mix and service quality. Purpose: The research objectives are to identify consumer characteristics, analyze the effect of marketing mix and visit service quality, and formulate managerial implications for the company. Design/methodology/approach: The method of data processing and analysis in this study uses descriptive analysis and Structural Equatin Modeling - Partial Least Square (SEM-PLS) analysis by utilizing SmartPLS tools. Findings/Result: The results of the study were 200 respondents in this study with a percentage of Greenland Kemang of 51% and Greenland Forest Hill of 49%.Conclusion: The conclusion of this study is that consumer decisions in Greenland housing are positively and significantly influenced by the variables of purchase intention and behavioral control. This shows that family plays a very big role in deciding to buy a house in Greenland Forest Hill and Kemang. In addition, location indicators and special services for consumers have a more significant influence on purchasing decisions than other variables.Originality/value (State of the art): This research enhances the literature on factors that influence home purchases. This research also shows that marketing mix and service quality can influence purchasing decisions through the theory of planned behavior model. Keywords: property, marketing mix, purchase decision, service quality, SEM-PLS Article in Journal/Newspaper Greenland Scientific Journals of Bogor Agricultural University Jurnal Aplikasi Bisnis dan Manajemen |
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Open Polar |
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Scientific Journals of Bogor Agricultural University |
op_collection_id |
ftbogoraunivojs |
language |
English |
description |
Background: One of the most important needs of today's population is housing. The increase in population has led to an increase in the supply of property, but the demand for property in Bogor Regency has actually decreased. This affects housing sales at Greenland Forest Hill and Greenland Kemang. The variables that influence purchasing decisions are marketing mix and service quality. Purpose: The research objectives are to identify consumer characteristics, analyze the effect of marketing mix and visit service quality, and formulate managerial implications for the company. Design/methodology/approach: The method of data processing and analysis in this study uses descriptive analysis and Structural Equatin Modeling - Partial Least Square (SEM-PLS) analysis by utilizing SmartPLS tools. Findings/Result: The results of the study were 200 respondents in this study with a percentage of Greenland Kemang of 51% and Greenland Forest Hill of 49%.Conclusion: The conclusion of this study is that consumer decisions in Greenland housing are positively and significantly influenced by the variables of purchase intention and behavioral control. This shows that family plays a very big role in deciding to buy a house in Greenland Forest Hill and Kemang. In addition, location indicators and special services for consumers have a more significant influence on purchasing decisions than other variables.Originality/value (State of the art): This research enhances the literature on factors that influence home purchases. This research also shows that marketing mix and service quality can influence purchasing decisions through the theory of planned behavior model. Keywords: property, marketing mix, purchase decision, service quality, SEM-PLS |
format |
Article in Journal/Newspaper |
author |
Khoirul Marzuki Irawan, Tony Hartoyo |
spellingShingle |
Khoirul Marzuki Irawan, Tony Hartoyo Bauran Pemasaran dan Kualitas Layanan Kunjungan Terhadap Keputusan Pembelian di Perumahan Greenland: The Mark Eting Mix and The Quality of Visiting Services on Purchasing Decisions at Greenland Residences |
author_facet |
Khoirul Marzuki Irawan, Tony Hartoyo |
author_sort |
Khoirul Marzuki |
title |
Bauran Pemasaran dan Kualitas Layanan Kunjungan Terhadap Keputusan Pembelian di Perumahan Greenland: The Mark Eting Mix and The Quality of Visiting Services on Purchasing Decisions at Greenland Residences |
title_short |
Bauran Pemasaran dan Kualitas Layanan Kunjungan Terhadap Keputusan Pembelian di Perumahan Greenland: The Mark Eting Mix and The Quality of Visiting Services on Purchasing Decisions at Greenland Residences |
title_full |
Bauran Pemasaran dan Kualitas Layanan Kunjungan Terhadap Keputusan Pembelian di Perumahan Greenland: The Mark Eting Mix and The Quality of Visiting Services on Purchasing Decisions at Greenland Residences |
title_fullStr |
Bauran Pemasaran dan Kualitas Layanan Kunjungan Terhadap Keputusan Pembelian di Perumahan Greenland: The Mark Eting Mix and The Quality of Visiting Services on Purchasing Decisions at Greenland Residences |
title_full_unstemmed |
Bauran Pemasaran dan Kualitas Layanan Kunjungan Terhadap Keputusan Pembelian di Perumahan Greenland: The Mark Eting Mix and The Quality of Visiting Services on Purchasing Decisions at Greenland Residences |
title_sort |
bauran pemasaran dan kualitas layanan kunjungan terhadap keputusan pembelian di perumahan greenland: the mark eting mix and the quality of visiting services on purchasing decisions at greenland residences |
publisher |
School of Business, Bogor Agricultural University (SB-IPB) |
publishDate |
2024 |
url |
http://journal.ipb.ac.id/index.php/jabm/article/view/51000 https://doi.org/10.17358/jabm.10.2.690 |
genre |
Greenland |
genre_facet |
Greenland |
op_source |
Jurnal Aplikasi Bisnis dan Manajemen (JABM); Vol. 10 No. 2 (2024): JABM, Vol. 10 No. 2, Mei 2024; 690 2460-7819 2528-5149 |
op_relation |
http://journal.ipb.ac.id/index.php/jabm/article/view/51000/28384 http://journal.ipb.ac.id/index.php/jabm/article/view/51000 doi:10.17358/jabm.10.2.690 |
op_rights |
Copyright (c) 2024 Jurnal Aplikasi Bisnis dan Manajemen (JABM) |
op_doi |
https://doi.org/10.17358/jabm.10.2.690 |
container_title |
Jurnal Aplikasi Bisnis dan Manajemen |
_version_ |
1810445733729402880 |