The village imagery created in commercials and the "integrated" chickens produced by avian flu [Reklamlarda yaratilan köy i̇mgesi̇ ve kuş gri̇bi̇'ni̇n üretti̇ǧi̇ "entegre" tavuklar]
Taking into account the "modern" life in which even people living in small urban centers and towns are city-dwellers and "consumers", the emphasis put by food advertisements on the cleanness, purity, and healthiness of "nature" is significant. That "nature" im...
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ftbilkentuniv:oai:repository.bilkent.edu.tr:11693/23655 2023-05-15T15:34:13+02:00 The village imagery created in commercials and the "integrated" chickens produced by avian flu [Reklamlarda yaratilan köy i̇mgesi̇ ve kuş gri̇bi̇'ni̇n üretti̇ǧi̇ "entegre" tavuklar] Tuǧcu, E. 2006 application/pdf http://hdl.handle.net/11693/23655 Turkish tur 13003984 http://hdl.handle.net/11693/23655 Milli Folklor Advertisement Avian flu Health Hygien Natural Article 2006 ftbilkentuniv 2022-04-13T19:17:01Z Taking into account the "modern" life in which even people living in small urban centers and towns are city-dwellers and "consumers", the emphasis put by food advertisements on the cleanness, purity, and healthiness of "nature" is significant. That "nature" implies the "natural" and "healthy" consequently makes the handmade productions more valuable. The "village" is the bearer of all these attributes and this fact determines the eating habits of people. However, a major rupture may instantly invert the eating habits and the image of productions which are "good for health". In this paper, making use of advertisements, I will show how the image of industrial organization as the representative of hygienic life has replaced the image of village and nature in food advertisements and interpret the change of image of "health", due to a major influence of avian flu epidemic. Article in Journal/Newspaper Avian flu Bilkent University: Institutional Repository |
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Bilkent University: Institutional Repository |
op_collection_id |
ftbilkentuniv |
language |
Turkish |
topic |
Advertisement Avian flu Health Hygien Natural |
spellingShingle |
Advertisement Avian flu Health Hygien Natural Tuǧcu, E. The village imagery created in commercials and the "integrated" chickens produced by avian flu [Reklamlarda yaratilan köy i̇mgesi̇ ve kuş gri̇bi̇'ni̇n üretti̇ǧi̇ "entegre" tavuklar] |
topic_facet |
Advertisement Avian flu Health Hygien Natural |
description |
Taking into account the "modern" life in which even people living in small urban centers and towns are city-dwellers and "consumers", the emphasis put by food advertisements on the cleanness, purity, and healthiness of "nature" is significant. That "nature" implies the "natural" and "healthy" consequently makes the handmade productions more valuable. The "village" is the bearer of all these attributes and this fact determines the eating habits of people. However, a major rupture may instantly invert the eating habits and the image of productions which are "good for health". In this paper, making use of advertisements, I will show how the image of industrial organization as the representative of hygienic life has replaced the image of village and nature in food advertisements and interpret the change of image of "health", due to a major influence of avian flu epidemic. |
format |
Article in Journal/Newspaper |
author |
Tuǧcu, E. |
author_facet |
Tuǧcu, E. |
author_sort |
Tuǧcu, E. |
title |
The village imagery created in commercials and the "integrated" chickens produced by avian flu [Reklamlarda yaratilan köy i̇mgesi̇ ve kuş gri̇bi̇'ni̇n üretti̇ǧi̇ "entegre" tavuklar] |
title_short |
The village imagery created in commercials and the "integrated" chickens produced by avian flu [Reklamlarda yaratilan köy i̇mgesi̇ ve kuş gri̇bi̇'ni̇n üretti̇ǧi̇ "entegre" tavuklar] |
title_full |
The village imagery created in commercials and the "integrated" chickens produced by avian flu [Reklamlarda yaratilan köy i̇mgesi̇ ve kuş gri̇bi̇'ni̇n üretti̇ǧi̇ "entegre" tavuklar] |
title_fullStr |
The village imagery created in commercials and the "integrated" chickens produced by avian flu [Reklamlarda yaratilan köy i̇mgesi̇ ve kuş gri̇bi̇'ni̇n üretti̇ǧi̇ "entegre" tavuklar] |
title_full_unstemmed |
The village imagery created in commercials and the "integrated" chickens produced by avian flu [Reklamlarda yaratilan köy i̇mgesi̇ ve kuş gri̇bi̇'ni̇n üretti̇ǧi̇ "entegre" tavuklar] |
title_sort |
village imagery created in commercials and the "integrated" chickens produced by avian flu [reklamlarda yaratilan köy i̇mgesi̇ ve kuş gri̇bi̇'ni̇n üretti̇ǧi̇ "entegre" tavuklar] |
publishDate |
2006 |
url |
http://hdl.handle.net/11693/23655 |
genre |
Avian flu |
genre_facet |
Avian flu |
op_source |
Milli Folklor |
op_relation |
13003984 http://hdl.handle.net/11693/23655 |
_version_ |
1766364695728488448 |