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according to the company. The store openings are part of expansion plan in Europe that began at the end of 2014” (Groden, 2016). In 2015, Dunkin’ Donuts expanded its market share by opening in four European countries— Denmark, Georgia, Iceland and Poland—for the first time. When Dunkin' launche...

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Online Access:http://cdm16250.contentdm.oclc.org/cdm/ref/collection/p16250coll9/id/299