Marketing of Kitselas Canyon National Historic Park: an emerging tourist destination in northern British Columbia
The encouragement of Aboriginal Cultural tourism products in Canada has expanded the scope of tourism products and is anticipated to contribute to the economic development plans of First Nations'. Existing literature suggests that marketing is lacking for current and future aboriginal cultural...
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University of Northern British Columbia
2008
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ftarcabc:oai:arcabc.ca:unbc_16376 2024-06-02T08:06:47+00:00 Marketing of Kitselas Canyon National Historic Park: an emerging tourist destination in northern British Columbia Ridler, Roxanne (Author) Choi, Sungchul (Thesis advisor) University of Northern British Columbia (Degree granting institution) 2008 electronic Number of pages in document: 69 https://arcabc.ca/islandora/object/unbc%3A16376 https://doi.org/10.24124/2008/bpgub1366 English eng University of Northern British Columbia https://arcabc.ca/islandora/object/unbc%3A16376 uuid: bb114a9a-ee81-4985-ab43-711159d713b0 bib-number: b1513743 https://doi.org/10.24124/2008/bpgub1366 lac: TC-BPGUB-1366 Copyright retained by the author. http://rightsstatements.org/vocab/InC/1.0/ Kitselas Canyon National Historic Site (B.C.) -- Marketing Culture and tourism -- British Columbia -- Kitselas Canyon -- Marketing Aboriginal tourism -- British Columbia -- Terrace Region -- Marketing Tsimshian Indians -- British Columbia -- Kitselas Canyon FC3814.K58 R53 2008 Text research (documents) 2008 ftarcabc https://doi.org/10.24124/2008/bpgub1366 2024-05-06T00:30:44Z The encouragement of Aboriginal Cultural tourism products in Canada has expanded the scope of tourism products and is anticipated to contribute to the economic development plans of First Nations'. Existing literature suggests that marketing is lacking for current and future aboriginal cultural tourism products and services, specifically related to industry growth. This paper examines the development of the Kitselas Canyon National Historic Site (KCNHS), an emerging aboriginal cultural tourism destination near Terrace, British Columbia. The project will determine to what extent the Kitselas Band follows best practices regarding marketing by examining the current marketing of the Kitselas Canyon site, and compare this overview with best practices theory, existing literature, and statistics to determine if any marketing improvements may be suggested to be incorporated to the next phase of development. Marketing standards used in this report include the 4Ps of the marketing mix with the addition of service. Price, product, placement, and promotion and level of services on-site include the cultural knowledge and hospitality training of staff, activities, and safety. The recommendations are based on each segment of the marketing mix specific to the Kitselas Canyon National Historic Site. In the process of this examination, this report will also gauge the depth and scope of current marketing research regarding aboriginal cultural tourism. The secondary question addressed is if there is enough current literature and statistics for aboriginal cultural tourism operator's use to support marketing decisions, and industry growth.--P.ii. The original print copy of this thesis may be available here: http://wizard.unbc.ca/record=b1513743 Text First Nations Tsimshian Tsimshian* Arca (BC's Digital Treasures) Canada British Columbia ENVELOPE(-125.003,-125.003,54.000,54.000) Kitselas ENVELOPE(-128.453,-128.453,54.566,54.566) Kitselas Canyon ENVELOPE(-128.437,-128.437,54.600,54.600) |
institution |
Open Polar |
collection |
Arca (BC's Digital Treasures) |
op_collection_id |
ftarcabc |
language |
English |
topic |
Kitselas Canyon National Historic Site (B.C.) -- Marketing Culture and tourism -- British Columbia -- Kitselas Canyon -- Marketing Aboriginal tourism -- British Columbia -- Terrace Region -- Marketing Tsimshian Indians -- British Columbia -- Kitselas Canyon FC3814.K58 R53 2008 |
spellingShingle |
Kitselas Canyon National Historic Site (B.C.) -- Marketing Culture and tourism -- British Columbia -- Kitselas Canyon -- Marketing Aboriginal tourism -- British Columbia -- Terrace Region -- Marketing Tsimshian Indians -- British Columbia -- Kitselas Canyon FC3814.K58 R53 2008 Marketing of Kitselas Canyon National Historic Park: an emerging tourist destination in northern British Columbia |
topic_facet |
Kitselas Canyon National Historic Site (B.C.) -- Marketing Culture and tourism -- British Columbia -- Kitselas Canyon -- Marketing Aboriginal tourism -- British Columbia -- Terrace Region -- Marketing Tsimshian Indians -- British Columbia -- Kitselas Canyon FC3814.K58 R53 2008 |
description |
The encouragement of Aboriginal Cultural tourism products in Canada has expanded the scope of tourism products and is anticipated to contribute to the economic development plans of First Nations'. Existing literature suggests that marketing is lacking for current and future aboriginal cultural tourism products and services, specifically related to industry growth. This paper examines the development of the Kitselas Canyon National Historic Site (KCNHS), an emerging aboriginal cultural tourism destination near Terrace, British Columbia. The project will determine to what extent the Kitselas Band follows best practices regarding marketing by examining the current marketing of the Kitselas Canyon site, and compare this overview with best practices theory, existing literature, and statistics to determine if any marketing improvements may be suggested to be incorporated to the next phase of development. Marketing standards used in this report include the 4Ps of the marketing mix with the addition of service. Price, product, placement, and promotion and level of services on-site include the cultural knowledge and hospitality training of staff, activities, and safety. The recommendations are based on each segment of the marketing mix specific to the Kitselas Canyon National Historic Site. In the process of this examination, this report will also gauge the depth and scope of current marketing research regarding aboriginal cultural tourism. The secondary question addressed is if there is enough current literature and statistics for aboriginal cultural tourism operator's use to support marketing decisions, and industry growth.--P.ii. The original print copy of this thesis may be available here: http://wizard.unbc.ca/record=b1513743 |
author2 |
Ridler, Roxanne (Author) Choi, Sungchul (Thesis advisor) University of Northern British Columbia (Degree granting institution) |
format |
Text |
title |
Marketing of Kitselas Canyon National Historic Park: an emerging tourist destination in northern British Columbia |
title_short |
Marketing of Kitselas Canyon National Historic Park: an emerging tourist destination in northern British Columbia |
title_full |
Marketing of Kitselas Canyon National Historic Park: an emerging tourist destination in northern British Columbia |
title_fullStr |
Marketing of Kitselas Canyon National Historic Park: an emerging tourist destination in northern British Columbia |
title_full_unstemmed |
Marketing of Kitselas Canyon National Historic Park: an emerging tourist destination in northern British Columbia |
title_sort |
marketing of kitselas canyon national historic park: an emerging tourist destination in northern british columbia |
publisher |
University of Northern British Columbia |
publishDate |
2008 |
url |
https://arcabc.ca/islandora/object/unbc%3A16376 https://doi.org/10.24124/2008/bpgub1366 |
long_lat |
ENVELOPE(-125.003,-125.003,54.000,54.000) ENVELOPE(-128.453,-128.453,54.566,54.566) ENVELOPE(-128.437,-128.437,54.600,54.600) |
geographic |
Canada British Columbia Kitselas Kitselas Canyon |
geographic_facet |
Canada British Columbia Kitselas Kitselas Canyon |
genre |
First Nations Tsimshian Tsimshian* |
genre_facet |
First Nations Tsimshian Tsimshian* |
op_relation |
https://arcabc.ca/islandora/object/unbc%3A16376 uuid: bb114a9a-ee81-4985-ab43-711159d713b0 bib-number: b1513743 https://doi.org/10.24124/2008/bpgub1366 lac: TC-BPGUB-1366 |
op_rights |
Copyright retained by the author. http://rightsstatements.org/vocab/InC/1.0/ |
op_doi |
https://doi.org/10.24124/2008/bpgub1366 |
_version_ |
1800751758161477632 |