Nullification test collections for web spam and SEO
Research in the area of adversarial information retrieval has been facilitated by the availability of the UK-2006/UK-2007 collections, comprising crawl data, link graph, and spam labels. However, research into nullifying the negative effect of spam or excessive search engine optimisation (SEO) on th...
Published in: | Proceedings of the 5th International Workshop on Adversarial Information Retrieval on the Web - AIRWeb '09 |
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Online Access: | http://hdl.handle.net/1885/56223 https://doi.org/10.1145/1531914.1531927 https://openresearch-repository.anu.edu.au/bitstream/1885/56223/5/AIRWeb_nullification.pdf.jpg https://openresearch-repository.anu.edu.au/bitstream/1885/56223/7/01_Jones_Nullification_test_collections_2009.pdf.jpg |
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ftanucanberra:oai:openresearch-repository.anu.edu.au:1885/56223 2024-01-14T10:10:38+01:00 Nullification test collections for web spam and SEO Jones, Timothy Sankaranarayana, Ramesh S Hawking, David Craswell, Nick Madrid Spain http://hdl.handle.net/1885/56223 https://doi.org/10.1145/1531914.1531927 https://openresearch-repository.anu.edu.au/bitstream/1885/56223/5/AIRWeb_nullification.pdf.jpg https://openresearch-repository.anu.edu.au/bitstream/1885/56223/7/01_Jones_Nullification_test_collections_2009.pdf.jpg unknown Association for Computing Machinery Inc (ACM) International Workshop on Adversarial Information Retrieval on the Web (AIRWeb 2009) 9781605584386 http://hdl.handle.net/1885/56223 doi:10.1145/1531914.1531927 https://openresearch-repository.anu.edu.au/bitstream/1885/56223/5/AIRWeb_nullification.pdf.jpg https://openresearch-repository.anu.edu.au/bitstream/1885/56223/7/01_Jones_Nullification_test_collections_2009.pdf.jpg Proceedings of The 5th International Workshop on Adversarial Information Retrieval on the Web (AIRWeb 2009) http://doi.acm.org/10.1145/1531914.1531927 Keywords: Air research Evaluation test Optimisations Query lists Search results Test Collection Information retrieval Research Sea ice Search engines Internet evaluation test collections web spam Conference paper ftanucanberra https://doi.org/10.1145/1531914.1531927 2023-12-15T09:39:01Z Research in the area of adversarial information retrieval has been facilitated by the availability of the UK-2006/UK-2007 collections, comprising crawl data, link graph, and spam labels. However, research into nullifying the negative effect of spam or excessive search engine optimisation (SEO) on the ranking of non-spam pages is not well supported by these resources. Nor is the study of cloaking techniques or of click spam. Finally, the domain-restricted nature of a .uk crawl means that only parts of link-farm icebergs may be visible in these crawls. We introduce the term nullification which we define as "preventing problem pages from negatively affecting search results". We show some important differences between properties of current .uk-restricted crawls and those previously reported for the Web as a whole. We identify a need for an adversarial IR collection which is not domain-restricted and which is supported by a set of appropriate query sets and (optimistically) user-behaviour data. The billion-page unrestricted crawl being conducted by CMU (web09-bst) and which will be used in the 2009 TREC Web Track is assessed as a possible basis for a new AIR test collection. We discuss the pros and cons of its scale, and the feasibility of adding resources such as query lists to enhance the utility of the collection for AIR research. Conference Object Sea ice Australian National University: ANU Digital Collections Proceedings of the 5th International Workshop on Adversarial Information Retrieval on the Web - AIRWeb '09 53 |
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Australian National University: ANU Digital Collections |
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ftanucanberra |
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Keywords: Air research Evaluation test Optimisations Query lists Search results Test Collection Information retrieval Research Sea ice Search engines Internet evaluation test collections web spam |
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Keywords: Air research Evaluation test Optimisations Query lists Search results Test Collection Information retrieval Research Sea ice Search engines Internet evaluation test collections web spam Jones, Timothy Sankaranarayana, Ramesh S Hawking, David Craswell, Nick Nullification test collections for web spam and SEO |
topic_facet |
Keywords: Air research Evaluation test Optimisations Query lists Search results Test Collection Information retrieval Research Sea ice Search engines Internet evaluation test collections web spam |
description |
Research in the area of adversarial information retrieval has been facilitated by the availability of the UK-2006/UK-2007 collections, comprising crawl data, link graph, and spam labels. However, research into nullifying the negative effect of spam or excessive search engine optimisation (SEO) on the ranking of non-spam pages is not well supported by these resources. Nor is the study of cloaking techniques or of click spam. Finally, the domain-restricted nature of a .uk crawl means that only parts of link-farm icebergs may be visible in these crawls. We introduce the term nullification which we define as "preventing problem pages from negatively affecting search results". We show some important differences between properties of current .uk-restricted crawls and those previously reported for the Web as a whole. We identify a need for an adversarial IR collection which is not domain-restricted and which is supported by a set of appropriate query sets and (optimistically) user-behaviour data. The billion-page unrestricted crawl being conducted by CMU (web09-bst) and which will be used in the 2009 TREC Web Track is assessed as a possible basis for a new AIR test collection. We discuss the pros and cons of its scale, and the feasibility of adding resources such as query lists to enhance the utility of the collection for AIR research. |
format |
Conference Object |
author |
Jones, Timothy Sankaranarayana, Ramesh S Hawking, David Craswell, Nick |
author_facet |
Jones, Timothy Sankaranarayana, Ramesh S Hawking, David Craswell, Nick |
author_sort |
Jones, Timothy |
title |
Nullification test collections for web spam and SEO |
title_short |
Nullification test collections for web spam and SEO |
title_full |
Nullification test collections for web spam and SEO |
title_fullStr |
Nullification test collections for web spam and SEO |
title_full_unstemmed |
Nullification test collections for web spam and SEO |
title_sort |
nullification test collections for web spam and seo |
publisher |
Association for Computing Machinery Inc (ACM) |
url |
http://hdl.handle.net/1885/56223 https://doi.org/10.1145/1531914.1531927 https://openresearch-repository.anu.edu.au/bitstream/1885/56223/5/AIRWeb_nullification.pdf.jpg https://openresearch-repository.anu.edu.au/bitstream/1885/56223/7/01_Jones_Nullification_test_collections_2009.pdf.jpg |
op_coverage |
Madrid Spain |
genre |
Sea ice |
genre_facet |
Sea ice |
op_source |
Proceedings of The 5th International Workshop on Adversarial Information Retrieval on the Web (AIRWeb 2009) http://doi.acm.org/10.1145/1531914.1531927 |
op_relation |
International Workshop on Adversarial Information Retrieval on the Web (AIRWeb 2009) 9781605584386 http://hdl.handle.net/1885/56223 doi:10.1145/1531914.1531927 https://openresearch-repository.anu.edu.au/bitstream/1885/56223/5/AIRWeb_nullification.pdf.jpg https://openresearch-repository.anu.edu.au/bitstream/1885/56223/7/01_Jones_Nullification_test_collections_2009.pdf.jpg |
op_doi |
https://doi.org/10.1145/1531914.1531927 |
container_title |
Proceedings of the 5th International Workshop on Adversarial Information Retrieval on the Web - AIRWeb '09 |
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