Adventurous Arctic encounters?:Exploring Chinese Adventure Tourism
While Greenland prepares itself to get “China ready” and Visit Greenland is increasingly gearing its offerings towards adventure tourists, this article examines the Chinese adventure market to Greenland. We first explore China-directed activities at the destination such as B2B trade development, pro...
Published in: | Scandinavian Journal of Hospitality and Tourism |
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Format: | Article in Journal/Newspaper |
Language: | English |
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2020
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Online Access: | https://vbn.aau.dk/da/publications/2e822425-ace2-420c-abe8-62365a26a7d5 https://doi.org/10.1080/15022250.2020.1743752 http://www.scopus.com/inward/record.url?scp=85082941156&partnerID=8YFLogxK |
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ftalborgunivpubl:oai:pure.atira.dk:publications/2e822425-ace2-420c-abe8-62365a26a7d5 2024-05-19T07:33:03+00:00 Adventurous Arctic encounters?:Exploring Chinese Adventure Tourism Martin, Natasha Ren, Carina 2020-04-03 https://vbn.aau.dk/da/publications/2e822425-ace2-420c-abe8-62365a26a7d5 https://doi.org/10.1080/15022250.2020.1743752 http://www.scopus.com/inward/record.url?scp=85082941156&partnerID=8YFLogxK eng eng https://vbn.aau.dk/da/publications/2e822425-ace2-420c-abe8-62365a26a7d5 info:eu-repo/semantics/closedAccess Martin , N & Ren , C 2020 , ' Adventurous Arctic encounters? Exploring Chinese Adventure Tourism ' , Scandinavian Journal of Hospitality and Tourism , vol. 20 , no. 2 , pp. 126-143 . https://doi.org/10.1080/15022250.2020.1743752 Arctic Tourism Adventure tourism Greenland Chinese tourists Tourism encounters article 2020 ftalborgunivpubl https://doi.org/10.1080/15022250.2020.1743752 2024-04-29T00:40:45Z While Greenland prepares itself to get “China ready” and Visit Greenland is increasingly gearing its offerings towards adventure tourists, this article examines the Chinese adventure market to Greenland. We first explore China-directed activities at the destination such as B2B trade development, product development and marketing training support for tourism operators. The article then compares these activities through social listening to needs and wants of Chinese travelers to Greenland, as expressed in travel blogs on the platform Mafengwo. The concerns voiced by Chinese travelers show how adventure tourism is understood and addressed differently at the destination and by Chinese tourists. By showing how local tourism actors see Chinese tourists and reversely, how Chinese tourists view and negotiate Greenland as a tourist destination, we argue for a more dynamic understanding of Chinese adventure tourism to Greenland to seize changes and opportunities within the Chinese market. Especially in light of new international airports, this conversation, we argue, is of vital importance to work with this market in a sustainable manner. In conclusion, the article sketches possible trajectories towards the development of more culturally sensitive tourism. Article in Journal/Newspaper Arctic Arctic Greenland Aalborg University's Research Portal Scandinavian Journal of Hospitality and Tourism 20 2 126 143 |
institution |
Open Polar |
collection |
Aalborg University's Research Portal |
op_collection_id |
ftalborgunivpubl |
language |
English |
topic |
Arctic Tourism Adventure tourism Greenland Chinese tourists Tourism encounters |
spellingShingle |
Arctic Tourism Adventure tourism Greenland Chinese tourists Tourism encounters Martin, Natasha Ren, Carina Adventurous Arctic encounters?:Exploring Chinese Adventure Tourism |
topic_facet |
Arctic Tourism Adventure tourism Greenland Chinese tourists Tourism encounters |
description |
While Greenland prepares itself to get “China ready” and Visit Greenland is increasingly gearing its offerings towards adventure tourists, this article examines the Chinese adventure market to Greenland. We first explore China-directed activities at the destination such as B2B trade development, product development and marketing training support for tourism operators. The article then compares these activities through social listening to needs and wants of Chinese travelers to Greenland, as expressed in travel blogs on the platform Mafengwo. The concerns voiced by Chinese travelers show how adventure tourism is understood and addressed differently at the destination and by Chinese tourists. By showing how local tourism actors see Chinese tourists and reversely, how Chinese tourists view and negotiate Greenland as a tourist destination, we argue for a more dynamic understanding of Chinese adventure tourism to Greenland to seize changes and opportunities within the Chinese market. Especially in light of new international airports, this conversation, we argue, is of vital importance to work with this market in a sustainable manner. In conclusion, the article sketches possible trajectories towards the development of more culturally sensitive tourism. |
format |
Article in Journal/Newspaper |
author |
Martin, Natasha Ren, Carina |
author_facet |
Martin, Natasha Ren, Carina |
author_sort |
Martin, Natasha |
title |
Adventurous Arctic encounters?:Exploring Chinese Adventure Tourism |
title_short |
Adventurous Arctic encounters?:Exploring Chinese Adventure Tourism |
title_full |
Adventurous Arctic encounters?:Exploring Chinese Adventure Tourism |
title_fullStr |
Adventurous Arctic encounters?:Exploring Chinese Adventure Tourism |
title_full_unstemmed |
Adventurous Arctic encounters?:Exploring Chinese Adventure Tourism |
title_sort |
adventurous arctic encounters?:exploring chinese adventure tourism |
publishDate |
2020 |
url |
https://vbn.aau.dk/da/publications/2e822425-ace2-420c-abe8-62365a26a7d5 https://doi.org/10.1080/15022250.2020.1743752 http://www.scopus.com/inward/record.url?scp=85082941156&partnerID=8YFLogxK |
genre |
Arctic Arctic Greenland |
genre_facet |
Arctic Arctic Greenland |
op_source |
Martin , N & Ren , C 2020 , ' Adventurous Arctic encounters? Exploring Chinese Adventure Tourism ' , Scandinavian Journal of Hospitality and Tourism , vol. 20 , no. 2 , pp. 126-143 . https://doi.org/10.1080/15022250.2020.1743752 |
op_relation |
https://vbn.aau.dk/da/publications/2e822425-ace2-420c-abe8-62365a26a7d5 |
op_rights |
info:eu-repo/semantics/closedAccess |
op_doi |
https://doi.org/10.1080/15022250.2020.1743752 |
container_title |
Scandinavian Journal of Hospitality and Tourism |
container_volume |
20 |
container_issue |
2 |
container_start_page |
126 |
op_container_end_page |
143 |
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1799471206130253824 |