Global Tourism Watch 2009

• Main Authors: Canadian Tourism Commission, Destination Canada
• Format: Dataset
• Language: unknown
• Published: Borealis 2016
• Subjects: consumer attitudes; Business and Management; travel; consumer motivations; tourism; brand performance; long-haul travellers; Yukon; Northwest Territories; Canada; British Columbia
• Online Access: https://search.dataone.org/view/sha256:df35786a40c5581aa3393f1aecbabbaaff1d46ca6f5bcf725e042b3fdeb5e63b

The Canadian Tourism Commission (CTC) began conducting the annual Global Tourism Watch (GTW) program in 2007 to expand consumer-based intelligence in its core markets. In 2009, the third year of the program, the GTW was implemented in ten markets – Canada, the US, Mexico, the UK, France, Germany, Australia, Japan, China and South Korea. The Year 3 research was co-funded by a regional partner group that included British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Québec, Atlantic Canada, Yukon and Northwest Territories. The GTW program was designed to monitor and report on key market indicators for Canada, track brand performance and examine Canada's market positioning over time, and across all core markets, in a consistent way. The overall objectives of the GTW study are to: monitor key performance indicators, track response to Brand Canada, identify and track product opportunities and provide input into strategic market plans.