Sticky Prices in Customer Markets*
This paper uses survey data on 884 firms from Iceland to test some of the implications of the theory of customer markets proposed by Phelps and Winter (1970) . Responses indicate that customers are valuable to firms in accordance with the theory. Firms that list customers as the most valuable asset...
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crwiley:10.1111/j.1475-4932.2012.00826.x 2024-06-02T08:09:06+00:00 Sticky Prices in Customer Markets* CHOUDHARY, M. ALI KARLSSON, THORLAKUR ZOEGA, GYLFI 2012 http://dx.doi.org/10.1111/j.1475-4932.2012.00826.x https://api.wiley.com/onlinelibrary/tdm/v1/articles/10.1111%2Fj.1475-4932.2012.00826.x https://onlinelibrary.wiley.com/doi/pdf/10.1111/j.1475-4932.2012.00826.x en eng Wiley http://onlinelibrary.wiley.com/termsAndConditions#vor Economic Record volume 88, issue 282, page 372-390 ISSN 0013-0249 1475-4932 journal-article 2012 crwiley https://doi.org/10.1111/j.1475-4932.2012.00826.x 2024-05-03T12:00:39Z This paper uses survey data on 884 firms from Iceland to test some of the implications of the theory of customer markets proposed by Phelps and Winter (1970) . Responses indicate that customers are valuable to firms in accordance with the theory. Firms that list customers as the most valuable asset differ from others in more frequently responding that they would keep prices unchanged when interest rates change; they more frequently mention low prices or habit formation as a source of customer loyalty and they attract customers mainly through marketing and salesmanship. Price changes appear not to be an important policy for attracting and retaining customers. Article in Journal/Newspaper Iceland Wiley Online Library Economic Record 88 282 372 390 |
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English |
description |
This paper uses survey data on 884 firms from Iceland to test some of the implications of the theory of customer markets proposed by Phelps and Winter (1970) . Responses indicate that customers are valuable to firms in accordance with the theory. Firms that list customers as the most valuable asset differ from others in more frequently responding that they would keep prices unchanged when interest rates change; they more frequently mention low prices or habit formation as a source of customer loyalty and they attract customers mainly through marketing and salesmanship. Price changes appear not to be an important policy for attracting and retaining customers. |
format |
Article in Journal/Newspaper |
author |
CHOUDHARY, M. ALI KARLSSON, THORLAKUR ZOEGA, GYLFI |
spellingShingle |
CHOUDHARY, M. ALI KARLSSON, THORLAKUR ZOEGA, GYLFI Sticky Prices in Customer Markets* |
author_facet |
CHOUDHARY, M. ALI KARLSSON, THORLAKUR ZOEGA, GYLFI |
author_sort |
CHOUDHARY, M. ALI |
title |
Sticky Prices in Customer Markets* |
title_short |
Sticky Prices in Customer Markets* |
title_full |
Sticky Prices in Customer Markets* |
title_fullStr |
Sticky Prices in Customer Markets* |
title_full_unstemmed |
Sticky Prices in Customer Markets* |
title_sort |
sticky prices in customer markets* |
publisher |
Wiley |
publishDate |
2012 |
url |
http://dx.doi.org/10.1111/j.1475-4932.2012.00826.x https://api.wiley.com/onlinelibrary/tdm/v1/articles/10.1111%2Fj.1475-4932.2012.00826.x https://onlinelibrary.wiley.com/doi/pdf/10.1111/j.1475-4932.2012.00826.x |
genre |
Iceland |
genre_facet |
Iceland |
op_source |
Economic Record volume 88, issue 282, page 372-390 ISSN 0013-0249 1475-4932 |
op_rights |
http://onlinelibrary.wiley.com/termsAndConditions#vor |
op_doi |
https://doi.org/10.1111/j.1475-4932.2012.00826.x |
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Economic Record |
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88 |
container_issue |
282 |
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372 |
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390 |
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1800754722784673792 |