“Are Your Tanks Filled with Orca Tears?”: Crisis Frames and Message Convergence in SeaWorld’s Tanked Twitter Campaign

• Published in: Corporate Reputation Review
• Main Author: Woods, Chelsea L.
• Format: Article in Journal/Newspaper
• Language: English
• Published: Springer Science and Business Media LLC 2017
• Subjects: Strategy and Management; Business and International Management; Orca
• Online Access: http://dx.doi.org/10.1057/s41299-017-0039-y; http://link.springer.com/article/10.1057/s41299-017-0039-y/fulltext.html; http://link.springer.com/content/pdf/10.1057/s41299-017-0039-y.pdf