On the Tracks of Musical Screenscapes: Analysing the Emerging Phenomenon of Bollywood Filmi-song Tourism in Iceland
Around the world, cities and regions are welcoming tourists after being in the spotlight of popular movies, games, novels, TV series or other forms of popular media culture. Popular Hindi cinema (Bollywood) too has long impacted destination imaginaries and the ensuing travels. What remains scarce in...
Published in: | Tourist Studies |
---|---|
Main Authors: | , |
Format: | Article in Journal/Newspaper |
Language: | English |
Published: |
SAGE Publications
2022
|
Subjects: | |
Online Access: | http://dx.doi.org/10.1177/14687976221090728 http://journals.sagepub.com/doi/pdf/10.1177/14687976221090728 http://journals.sagepub.com/doi/full-xml/10.1177/14687976221090728 |
id |
crsagepubl:10.1177/14687976221090728 |
---|---|
record_format |
openpolar |
spelling |
crsagepubl:10.1177/14687976221090728 2024-04-28T08:25:24+00:00 On the Tracks of Musical Screenscapes: Analysing the Emerging Phenomenon of Bollywood Filmi-song Tourism in Iceland Nanjangud, Apoorva Reijnders, Stijn 2022 http://dx.doi.org/10.1177/14687976221090728 http://journals.sagepub.com/doi/pdf/10.1177/14687976221090728 http://journals.sagepub.com/doi/full-xml/10.1177/14687976221090728 en eng SAGE Publications https://creativecommons.org/licenses/by/4.0/ Tourist Studies volume 22, issue 2, page 175-199 ISSN 1468-7976 1741-3206 Tourism, Leisure and Hospitality Management journal-article 2022 crsagepubl https://doi.org/10.1177/14687976221090728 2024-04-09T08:01:12Z Around the world, cities and regions are welcoming tourists after being in the spotlight of popular movies, games, novels, TV series or other forms of popular media culture. Popular Hindi cinema (Bollywood) too has long impacted destination imaginaries and the ensuing travels. What remains scarce in existing research is how its crucial component – Filmi-songs – impacts tourists’ imaginaries of a destination, and consequently how they perform their travels. This study investigates the role and significance of filmi-songs in tourism practices, by focussing on the case-study of ‘Gerua’ from the film ‘Dilwale’ (2015), after which Iceland experienced a rise in Indian tourism. Employing 18 in-depth interviews with tourists, but also various local stakeholders in the business of media-tourism, this study attempts to understand what impact Bollywood songs have on travel motivations of its audiences, how tourists experience the filmi-song location on-site, and finally how the phenomenon is perceived and evaluated by local stakeholders in Iceland. Results show that filmi-song tourists are actively engaged in reconstructing scenes from their beloved filmi-songs by indulging in shot re-creations and song re-enactments. By drawing links between Bollywoodized narratives and locations in Iceland, and by sharing these performances online, these tourist practices contribute to the imaginative heritage of Iceland in the global imagination. Article in Journal/Newspaper Iceland SAGE Publications Tourist Studies 22 2 175 199 |
institution |
Open Polar |
collection |
SAGE Publications |
op_collection_id |
crsagepubl |
language |
English |
topic |
Tourism, Leisure and Hospitality Management |
spellingShingle |
Tourism, Leisure and Hospitality Management Nanjangud, Apoorva Reijnders, Stijn On the Tracks of Musical Screenscapes: Analysing the Emerging Phenomenon of Bollywood Filmi-song Tourism in Iceland |
topic_facet |
Tourism, Leisure and Hospitality Management |
description |
Around the world, cities and regions are welcoming tourists after being in the spotlight of popular movies, games, novels, TV series or other forms of popular media culture. Popular Hindi cinema (Bollywood) too has long impacted destination imaginaries and the ensuing travels. What remains scarce in existing research is how its crucial component – Filmi-songs – impacts tourists’ imaginaries of a destination, and consequently how they perform their travels. This study investigates the role and significance of filmi-songs in tourism practices, by focussing on the case-study of ‘Gerua’ from the film ‘Dilwale’ (2015), after which Iceland experienced a rise in Indian tourism. Employing 18 in-depth interviews with tourists, but also various local stakeholders in the business of media-tourism, this study attempts to understand what impact Bollywood songs have on travel motivations of its audiences, how tourists experience the filmi-song location on-site, and finally how the phenomenon is perceived and evaluated by local stakeholders in Iceland. Results show that filmi-song tourists are actively engaged in reconstructing scenes from their beloved filmi-songs by indulging in shot re-creations and song re-enactments. By drawing links between Bollywoodized narratives and locations in Iceland, and by sharing these performances online, these tourist practices contribute to the imaginative heritage of Iceland in the global imagination. |
format |
Article in Journal/Newspaper |
author |
Nanjangud, Apoorva Reijnders, Stijn |
author_facet |
Nanjangud, Apoorva Reijnders, Stijn |
author_sort |
Nanjangud, Apoorva |
title |
On the Tracks of Musical Screenscapes: Analysing the Emerging Phenomenon of Bollywood Filmi-song Tourism in Iceland |
title_short |
On the Tracks of Musical Screenscapes: Analysing the Emerging Phenomenon of Bollywood Filmi-song Tourism in Iceland |
title_full |
On the Tracks of Musical Screenscapes: Analysing the Emerging Phenomenon of Bollywood Filmi-song Tourism in Iceland |
title_fullStr |
On the Tracks of Musical Screenscapes: Analysing the Emerging Phenomenon of Bollywood Filmi-song Tourism in Iceland |
title_full_unstemmed |
On the Tracks of Musical Screenscapes: Analysing the Emerging Phenomenon of Bollywood Filmi-song Tourism in Iceland |
title_sort |
on the tracks of musical screenscapes: analysing the emerging phenomenon of bollywood filmi-song tourism in iceland |
publisher |
SAGE Publications |
publishDate |
2022 |
url |
http://dx.doi.org/10.1177/14687976221090728 http://journals.sagepub.com/doi/pdf/10.1177/14687976221090728 http://journals.sagepub.com/doi/full-xml/10.1177/14687976221090728 |
genre |
Iceland |
genre_facet |
Iceland |
op_source |
Tourist Studies volume 22, issue 2, page 175-199 ISSN 1468-7976 1741-3206 |
op_rights |
https://creativecommons.org/licenses/by/4.0/ |
op_doi |
https://doi.org/10.1177/14687976221090728 |
container_title |
Tourist Studies |
container_volume |
22 |
container_issue |
2 |
container_start_page |
175 |
op_container_end_page |
199 |
_version_ |
1797585227582799872 |