Pretesting the Channels of Distribution for a Nutrition Education Leaflet
In connection with an extensive health education project in Finland, the so-called North Karelia Project, a pretest program was carried out with the object of studying the relative effectiveness of three different channels as disseminators of a nutrition education leaflet addressed to housewives. A...
Published in: | Scandinavian Journal of Social Medicine |
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Language: | English |
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SAGE Publications
1974
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Online Access: | http://dx.doi.org/10.1177/140349487400200305 http://journals.sagepub.com/doi/pdf/10.1177/140349487400200305 |
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crsagepubl:10.1177/140349487400200305 2023-05-15T17:00:19+02:00 Pretesting the Channels of Distribution for a Nutrition Education Leaflet Räsänen, Leena Ahlström, Antti Rimpelä, Matti 1974 http://dx.doi.org/10.1177/140349487400200305 http://journals.sagepub.com/doi/pdf/10.1177/140349487400200305 en eng SAGE Publications http://journals.sagepub.com/page/policies/text-and-data-mining-license Scandinavian Journal of Social Medicine volume 2, issue 3, page 135-140 ISSN 0300-8037 Public Health, Environmental and Occupational Health journal-article 1974 crsagepubl https://doi.org/10.1177/140349487400200305 2022-04-14T04:39:18Z In connection with an extensive health education project in Finland, the so-called North Karelia Project, a pretest program was carried out with the object of studying the relative effectiveness of three different channels as disseminators of a nutrition education leaflet addressed to housewives. A total of 256 20–49-year-old housewives were interviewed in the investigation. The telephone interview method was shown to be suitable for this type of information acquisition despite the problems arising in telephone number sampling. Statistically significant differences were noted between the channels used. Almost half of the leaflets taken home from school by pupils failed to reach the housewife, whereas the loss rate in cases where the leaflet was sent as a circular letter or as a supplement to the local newspaper was below 30%. Although the majority of all those who received the leaflet said that they had read it, only a quarter of these could be said to have familiarized themselves with the contents of the leaflet. There was only a weak correlation between background variables and reading of the leaflet or recall of its contents. The results indicate that the efficacy of distributing single educational leaflets is questionable, but the use of leaflets could be defended as part of a largescale information campaign. Article in Journal/Newspaper karelia* SAGE Publications (via Crossref) Scandinavian Journal of Social Medicine 2 3 135 140 |
institution |
Open Polar |
collection |
SAGE Publications (via Crossref) |
op_collection_id |
crsagepubl |
language |
English |
topic |
Public Health, Environmental and Occupational Health |
spellingShingle |
Public Health, Environmental and Occupational Health Räsänen, Leena Ahlström, Antti Rimpelä, Matti Pretesting the Channels of Distribution for a Nutrition Education Leaflet |
topic_facet |
Public Health, Environmental and Occupational Health |
description |
In connection with an extensive health education project in Finland, the so-called North Karelia Project, a pretest program was carried out with the object of studying the relative effectiveness of three different channels as disseminators of a nutrition education leaflet addressed to housewives. A total of 256 20–49-year-old housewives were interviewed in the investigation. The telephone interview method was shown to be suitable for this type of information acquisition despite the problems arising in telephone number sampling. Statistically significant differences were noted between the channels used. Almost half of the leaflets taken home from school by pupils failed to reach the housewife, whereas the loss rate in cases where the leaflet was sent as a circular letter or as a supplement to the local newspaper was below 30%. Although the majority of all those who received the leaflet said that they had read it, only a quarter of these could be said to have familiarized themselves with the contents of the leaflet. There was only a weak correlation between background variables and reading of the leaflet or recall of its contents. The results indicate that the efficacy of distributing single educational leaflets is questionable, but the use of leaflets could be defended as part of a largescale information campaign. |
format |
Article in Journal/Newspaper |
author |
Räsänen, Leena Ahlström, Antti Rimpelä, Matti |
author_facet |
Räsänen, Leena Ahlström, Antti Rimpelä, Matti |
author_sort |
Räsänen, Leena |
title |
Pretesting the Channels of Distribution for a Nutrition Education Leaflet |
title_short |
Pretesting the Channels of Distribution for a Nutrition Education Leaflet |
title_full |
Pretesting the Channels of Distribution for a Nutrition Education Leaflet |
title_fullStr |
Pretesting the Channels of Distribution for a Nutrition Education Leaflet |
title_full_unstemmed |
Pretesting the Channels of Distribution for a Nutrition Education Leaflet |
title_sort |
pretesting the channels of distribution for a nutrition education leaflet |
publisher |
SAGE Publications |
publishDate |
1974 |
url |
http://dx.doi.org/10.1177/140349487400200305 http://journals.sagepub.com/doi/pdf/10.1177/140349487400200305 |
genre |
karelia* |
genre_facet |
karelia* |
op_source |
Scandinavian Journal of Social Medicine volume 2, issue 3, page 135-140 ISSN 0300-8037 |
op_rights |
http://journals.sagepub.com/page/policies/text-and-data-mining-license |
op_doi |
https://doi.org/10.1177/140349487400200305 |
container_title |
Scandinavian Journal of Social Medicine |
container_volume |
2 |
container_issue |
3 |
container_start_page |
135 |
op_container_end_page |
140 |
_version_ |
1766052971962957824 |