Control, Autonomy and Collaboration in the Fast Food Industry
This article examines the similarities and differences between domestic (US) and international franchises in the amount of control exerted by their US franchisors and the degree of autonomy accorded to franchisees. Based on in-depth interviews with franchisor representatives and franchisees from McD...
Published in: | International Small Business Journal: Researching Entrepreneurship |
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Online Access: | http://dx.doi.org/10.1177/0266242607080658 http://journals.sagepub.com/doi/pdf/10.1177/0266242607080658 |
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crsagepubl:10.1177/0266242607080658 2024-09-30T14:37:19+00:00 Control, Autonomy and Collaboration in the Fast Food Industry A Comparative Study between Domestic and International Franchising Paik, Yongsun Choi, David Y. 2007 http://dx.doi.org/10.1177/0266242607080658 http://journals.sagepub.com/doi/pdf/10.1177/0266242607080658 en eng SAGE Publications http://journals.sagepub.com/page/policies/text-and-data-mining-license International Small Business Journal: Researching Entrepreneurship volume 25, issue 5, page 539-562 ISSN 0266-2426 1741-2870 journal-article 2007 crsagepubl https://doi.org/10.1177/0266242607080658 2024-09-10T04:21:40Z This article examines the similarities and differences between domestic (US) and international franchises in the amount of control exerted by their US franchisors and the degree of autonomy accorded to franchisees. Based on in-depth interviews with franchisor representatives and franchisees from McDonald's, Subway, Papa John's, and Domino's, exploratory research is conducted to compare and contrast the franchisor-franchisee relationship in the fast food industry between the USA and Iceland, Ireland, the UK, Belgium, and the Netherlands.The interviews suggest that international franchisees tend to have more autonomy than their US counterparts, especially in decisions involving local market adaptation and in situations in which they experience strong performance or are master franchisees. On the other hand, experienced international franchisees are less likely to demand autonomy, while experienced US franchisees seek more autonomy. Interestingly, international franchisors and franchisees under hardship tend to seek collaboration rather than compete for control or autonomy. Article in Journal/Newspaper Iceland SAGE Publications International Small Business Journal: Researching Entrepreneurship 25 5 539 562 |
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English |
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This article examines the similarities and differences between domestic (US) and international franchises in the amount of control exerted by their US franchisors and the degree of autonomy accorded to franchisees. Based on in-depth interviews with franchisor representatives and franchisees from McDonald's, Subway, Papa John's, and Domino's, exploratory research is conducted to compare and contrast the franchisor-franchisee relationship in the fast food industry between the USA and Iceland, Ireland, the UK, Belgium, and the Netherlands.The interviews suggest that international franchisees tend to have more autonomy than their US counterparts, especially in decisions involving local market adaptation and in situations in which they experience strong performance or are master franchisees. On the other hand, experienced international franchisees are less likely to demand autonomy, while experienced US franchisees seek more autonomy. Interestingly, international franchisors and franchisees under hardship tend to seek collaboration rather than compete for control or autonomy. |
format |
Article in Journal/Newspaper |
author |
Paik, Yongsun Choi, David Y. |
spellingShingle |
Paik, Yongsun Choi, David Y. Control, Autonomy and Collaboration in the Fast Food Industry |
author_facet |
Paik, Yongsun Choi, David Y. |
author_sort |
Paik, Yongsun |
title |
Control, Autonomy and Collaboration in the Fast Food Industry |
title_short |
Control, Autonomy and Collaboration in the Fast Food Industry |
title_full |
Control, Autonomy and Collaboration in the Fast Food Industry |
title_fullStr |
Control, Autonomy and Collaboration in the Fast Food Industry |
title_full_unstemmed |
Control, Autonomy and Collaboration in the Fast Food Industry |
title_sort |
control, autonomy and collaboration in the fast food industry |
publisher |
SAGE Publications |
publishDate |
2007 |
url |
http://dx.doi.org/10.1177/0266242607080658 http://journals.sagepub.com/doi/pdf/10.1177/0266242607080658 |
genre |
Iceland |
genre_facet |
Iceland |
op_source |
International Small Business Journal: Researching Entrepreneurship volume 25, issue 5, page 539-562 ISSN 0266-2426 1741-2870 |
op_rights |
http://journals.sagepub.com/page/policies/text-and-data-mining-license |
op_doi |
https://doi.org/10.1177/0266242607080658 |
container_title |
International Small Business Journal: Researching Entrepreneurship |
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25 |
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5 |
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539 |
op_container_end_page |
562 |
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1811640177507958784 |