Colours, capsules and concept flavour names on cigarette packs appeal to youth in Mexico
Background Flavoured cigarettes are popular in Mexico. We examined how cigarette packaging design features used to communicate flavour influence perceptions of appeal, harm, perceived interest and pack preference among Mexico City residents. Methods We conducted an experimental survey. Participants...
Published in: | Tobacco Control |
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Online Access: | http://dx.doi.org/10.1136/tobaccocontrol-2021-056905 https://tobaccocontrol.bmj.com/syndication/doi/10.1136/tobaccocontrol-2021-056905 https://syndication.highwire.org/content/doi/10.1136/tobaccocontrol-2021-056905 |
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crjcrbmj:10.1136/tobaccocontrol-2021-056905 2024-05-19T07:36:27+00:00 Colours, capsules and concept flavour names on cigarette packs appeal to youth in Mexico Brown, Jennifer L Grilo, Graziele Cohen, Joanna E Clegg Smith, Katherine Reynales-Shigematsu, Luz Myriam Flores Escartin, Maria Guadalupe Moran, Meghan Bridgid Bloomberg Philanthropies 2022 http://dx.doi.org/10.1136/tobaccocontrol-2021-056905 https://tobaccocontrol.bmj.com/syndication/doi/10.1136/tobaccocontrol-2021-056905 https://syndication.highwire.org/content/doi/10.1136/tobaccocontrol-2021-056905 en eng BMJ http://creativecommons.org/licenses/by-nc/4.0/ Tobacco Control volume 32, issue e1, page e16-e22 ISSN 0964-4563 1468-3318 journal-article 2022 crjcrbmj https://doi.org/10.1136/tobaccocontrol-2021-056905 2024-04-25T07:53:45Z Background Flavoured cigarettes are popular in Mexico. We examined how cigarette packaging design features used to communicate flavour influence perceptions of appeal, harm, perceived interest and pack preference among Mexico City residents. Methods We conducted an experimental survey. Participants aged 13–34 years were randomly assigned to one of three conditions, viewed packs with systematically manipulated design features (colour, capsule image and flavour name) and answered questions on appeal, perceived harm, perceived interest and pack preference. Data were analysed using mixed effects and conditional logistic regression. Results 1500 adolescents and 950 adults participated. Regardless of flavour, cigarette packs with a background colour and capsule image were more appealing to adolescents (OR=13.19, 95% CI 11.53 to 15.10; OR=1.68, 95% CI 1.45 to 1.88) and adults (OR=4.18, 95% CI 3.73 to 4.69; OR=1.66, 95% CI 1.49 to 1.85) than packs without. Among adolescents, ‘Tropical Burst’ named packs were more appealing (OR=1.43, 95% CI 1.20 to 1.72) than packs without a flavour name and among adults, ‘Arctic Air’ named packs were more appealing (OR=1.20, 95% CI 1.02 to 1.14). Adolescents and adults reported a preference for trying packs that displayed a flavour name, background colour or capsule image (b=0.104, b=0.702, b=1.316, p<0.001 and b=0.126, b=0.619, b=0.775, p<0.001). Conclusions Colours and flavour capsule images appeal to adolescents and adults in Mexico. Mexico should consider adopting plain packaging to reduce appeal and interest. Article in Journal/Newspaper Arctic The BMJ Tobacco Control tobaccocontrol-2 |
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The BMJ |
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crjcrbmj |
language |
English |
description |
Background Flavoured cigarettes are popular in Mexico. We examined how cigarette packaging design features used to communicate flavour influence perceptions of appeal, harm, perceived interest and pack preference among Mexico City residents. Methods We conducted an experimental survey. Participants aged 13–34 years were randomly assigned to one of three conditions, viewed packs with systematically manipulated design features (colour, capsule image and flavour name) and answered questions on appeal, perceived harm, perceived interest and pack preference. Data were analysed using mixed effects and conditional logistic regression. Results 1500 adolescents and 950 adults participated. Regardless of flavour, cigarette packs with a background colour and capsule image were more appealing to adolescents (OR=13.19, 95% CI 11.53 to 15.10; OR=1.68, 95% CI 1.45 to 1.88) and adults (OR=4.18, 95% CI 3.73 to 4.69; OR=1.66, 95% CI 1.49 to 1.85) than packs without. Among adolescents, ‘Tropical Burst’ named packs were more appealing (OR=1.43, 95% CI 1.20 to 1.72) than packs without a flavour name and among adults, ‘Arctic Air’ named packs were more appealing (OR=1.20, 95% CI 1.02 to 1.14). Adolescents and adults reported a preference for trying packs that displayed a flavour name, background colour or capsule image (b=0.104, b=0.702, b=1.316, p<0.001 and b=0.126, b=0.619, b=0.775, p<0.001). Conclusions Colours and flavour capsule images appeal to adolescents and adults in Mexico. Mexico should consider adopting plain packaging to reduce appeal and interest. |
author2 |
Bloomberg Philanthropies |
format |
Article in Journal/Newspaper |
author |
Brown, Jennifer L Grilo, Graziele Cohen, Joanna E Clegg Smith, Katherine Reynales-Shigematsu, Luz Myriam Flores Escartin, Maria Guadalupe Moran, Meghan Bridgid |
spellingShingle |
Brown, Jennifer L Grilo, Graziele Cohen, Joanna E Clegg Smith, Katherine Reynales-Shigematsu, Luz Myriam Flores Escartin, Maria Guadalupe Moran, Meghan Bridgid Colours, capsules and concept flavour names on cigarette packs appeal to youth in Mexico |
author_facet |
Brown, Jennifer L Grilo, Graziele Cohen, Joanna E Clegg Smith, Katherine Reynales-Shigematsu, Luz Myriam Flores Escartin, Maria Guadalupe Moran, Meghan Bridgid |
author_sort |
Brown, Jennifer L |
title |
Colours, capsules and concept flavour names on cigarette packs appeal to youth in Mexico |
title_short |
Colours, capsules and concept flavour names on cigarette packs appeal to youth in Mexico |
title_full |
Colours, capsules and concept flavour names on cigarette packs appeal to youth in Mexico |
title_fullStr |
Colours, capsules and concept flavour names on cigarette packs appeal to youth in Mexico |
title_full_unstemmed |
Colours, capsules and concept flavour names on cigarette packs appeal to youth in Mexico |
title_sort |
colours, capsules and concept flavour names on cigarette packs appeal to youth in mexico |
publisher |
BMJ |
publishDate |
2022 |
url |
http://dx.doi.org/10.1136/tobaccocontrol-2021-056905 https://tobaccocontrol.bmj.com/syndication/doi/10.1136/tobaccocontrol-2021-056905 https://syndication.highwire.org/content/doi/10.1136/tobaccocontrol-2021-056905 |
genre |
Arctic |
genre_facet |
Arctic |
op_source |
Tobacco Control volume 32, issue e1, page e16-e22 ISSN 0964-4563 1468-3318 |
op_rights |
http://creativecommons.org/licenses/by-nc/4.0/ |
op_doi |
https://doi.org/10.1136/tobaccocontrol-2021-056905 |
container_title |
Tobacco Control |
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tobaccocontrol-2 |
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1799475566044250112 |