Influence of External Environment Analysis on the Competitiveness of Business Operations of an Industrial Enterprise (Evidence from Mining and Metallurgical Industry)

• Published in: IOP Conference Series: Earth and Environmental Science
• Main Authors: Morgunova, E P, Bolkina, G I
• Format: Article in Journal/Newspaper
• Language: unknown
• Published: IOP Publishing 2021
• Subjects: Norilsk; norilsk
• Online Access: http://dx.doi.org/10.1088/1755-1315/666/6/062037; https://iopscience.iop.org/article/10.1088/1755-1315/666/6/062037; https://iopscience.iop.org/article/10.1088/1755-1315/666/6/062037/pdf

Abstract The aim of the study was to analyze the influence of environmental factors on the effective activities of an organization. The objectives of the paper was to study environmental factors and evaluate methods and approaches to analyze the state of the external environment of the organization. An integrated and holistic mechanism of understanding the problems associated with the analysis of enterprise external environment that can be used in the practical activities of companies in various industries has been formed. Design/methodology/approach: The methodological framework of the study was the provisions of economic theory, organization economics, a dialectical approach to the study of the stated problem, as well as management systems in business structures in a rapidly changing external environment. The methods that were used in this analysis can be combined into two main groups: methods for collecting data on the external environment and analysis methods. The latter include the following methods: PEST analysis, EFAS, industry analysis, SNW analysis, SWOT analysis. The information framework of the study included the scientific and methodological publications of domestic and foreign authors, statistical, informational, analytical, reference sources, materials from current publications and periodicals, reporting data of enterprises in industrial entrepreneurship, expert assessments of domestic and foreign analysts. Findings: In the course of study, methods and approaches were analyzed that allow analyzing the state of enterprise external environment and draw conclusions about the competitive position of the enterprise. Based on the results of the analysis, a calculation and economic justification for increasing competitiveness was presented using the example of the activities of PJSC MMC NORILSK NICKEL. The proposed activities will allow the company to monitor changes in the external environment, thereby responding faster to them. That will allow the company to occupy a leading position in the market. ...