Ethnic branding technologies of the Arctic zone of Russia (on the example of the Murmansk region)
Abstract The article focuses on the analysis of some technologies that are used for ethnic branding of the Arctic zone of Russia on the example of the Murmansk region. The main features of the Kola Sami and Pomors who are indigenous people and old-timers of the Kola Peninsula respectively by brandin...
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crioppubl:10.1088/1755-1315/539/1/012090 2024-06-02T08:00:33+00:00 Ethnic branding technologies of the Arctic zone of Russia (on the example of the Murmansk region) Bodrova, O A Razumova, I A 2020 http://dx.doi.org/10.1088/1755-1315/539/1/012090 https://iopscience.iop.org/article/10.1088/1755-1315/539/1/012090/pdf https://iopscience.iop.org/article/10.1088/1755-1315/539/1/012090 unknown IOP Publishing http://creativecommons.org/licenses/by/3.0/ https://iopscience.iop.org/info/page/text-and-data-mining IOP Conference Series: Earth and Environmental Science volume 539, issue 1, page 012090 ISSN 1755-1307 1755-1315 journal-article 2020 crioppubl https://doi.org/10.1088/1755-1315/539/1/012090 2024-05-07T14:02:47Z Abstract The article focuses on the analysis of some technologies that are used for ethnic branding of the Arctic zone of Russia on the example of the Murmansk region. The main features of the Kola Sami and Pomors who are indigenous people and old-timers of the Kola Peninsula respectively by branding this northern territory are considered. The study presents interpretation of the results of the scientific research in the area of branding, sociological imagination and phenomenology. The concept of humanitarian geography and geographical images plays a significant role in this article. The increasing importance of the Arctic in the context of political and economic governance gives more relevance this topic, especially with respect to regional branding, strengthening regional identity, popularizing and preserving the ethnocultural heritage. The research is based on the content of Internet sites, media texts, modern ethnological work. Methods of virtual anthropology, phenomenology, visual and textual analysis of sources, practical branding were used. The study draws conclusions that as a result of branding, the Arctic region often appears as an imaginary space and ethnic images of the Arctic population at the same time are distorted. To a large extent, this process is facilitated by modern Internet technologies that reinforce stereotyping, exoticization and visualization of Arctic peoples’ images. Article in Journal/Newspaper Arctic Arctic Population kola peninsula sami IOP Publishing Arctic Kola Peninsula Murmansk IOP Conference Series: Earth and Environmental Science 539 012090 |
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Abstract The article focuses on the analysis of some technologies that are used for ethnic branding of the Arctic zone of Russia on the example of the Murmansk region. The main features of the Kola Sami and Pomors who are indigenous people and old-timers of the Kola Peninsula respectively by branding this northern territory are considered. The study presents interpretation of the results of the scientific research in the area of branding, sociological imagination and phenomenology. The concept of humanitarian geography and geographical images plays a significant role in this article. The increasing importance of the Arctic in the context of political and economic governance gives more relevance this topic, especially with respect to regional branding, strengthening regional identity, popularizing and preserving the ethnocultural heritage. The research is based on the content of Internet sites, media texts, modern ethnological work. Methods of virtual anthropology, phenomenology, visual and textual analysis of sources, practical branding were used. The study draws conclusions that as a result of branding, the Arctic region often appears as an imaginary space and ethnic images of the Arctic population at the same time are distorted. To a large extent, this process is facilitated by modern Internet technologies that reinforce stereotyping, exoticization and visualization of Arctic peoples’ images. |
format |
Article in Journal/Newspaper |
author |
Bodrova, O A Razumova, I A |
spellingShingle |
Bodrova, O A Razumova, I A Ethnic branding technologies of the Arctic zone of Russia (on the example of the Murmansk region) |
author_facet |
Bodrova, O A Razumova, I A |
author_sort |
Bodrova, O A |
title |
Ethnic branding technologies of the Arctic zone of Russia (on the example of the Murmansk region) |
title_short |
Ethnic branding technologies of the Arctic zone of Russia (on the example of the Murmansk region) |
title_full |
Ethnic branding technologies of the Arctic zone of Russia (on the example of the Murmansk region) |
title_fullStr |
Ethnic branding technologies of the Arctic zone of Russia (on the example of the Murmansk region) |
title_full_unstemmed |
Ethnic branding technologies of the Arctic zone of Russia (on the example of the Murmansk region) |
title_sort |
ethnic branding technologies of the arctic zone of russia (on the example of the murmansk region) |
publisher |
IOP Publishing |
publishDate |
2020 |
url |
http://dx.doi.org/10.1088/1755-1315/539/1/012090 https://iopscience.iop.org/article/10.1088/1755-1315/539/1/012090/pdf https://iopscience.iop.org/article/10.1088/1755-1315/539/1/012090 |
geographic |
Arctic Kola Peninsula Murmansk |
geographic_facet |
Arctic Kola Peninsula Murmansk |
genre |
Arctic Arctic Population kola peninsula sami |
genre_facet |
Arctic Arctic Population kola peninsula sami |
op_source |
IOP Conference Series: Earth and Environmental Science volume 539, issue 1, page 012090 ISSN 1755-1307 1755-1315 |
op_rights |
http://creativecommons.org/licenses/by/3.0/ https://iopscience.iop.org/info/page/text-and-data-mining |
op_doi |
https://doi.org/10.1088/1755-1315/539/1/012090 |
container_title |
IOP Conference Series: Earth and Environmental Science |
container_volume |
539 |
container_start_page |
012090 |
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1800744587475550208 |