The link between travel motives and activities in nature‐based tourism
Purpose The essence of the demand for nature‐based tourism is an important issue seen from both an academic and practitioner's perspective. One approach to understanding it is to examine the relationship between tourists' travel motivations and activities. Therefore, the purpose of this pa...
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cremerald:10.1108/tr-02-2013-0004 2024-06-23T07:55:33+00:00 The link between travel motives and activities in nature‐based tourism Mehmetoglu, Mehmet Normann, Øystein 2013 http://dx.doi.org/10.1108/tr-02-2013-0004 https://www.emerald.com/insight/content/doi/10.1108/TR-02-2013-0004/full/xml https://www.emerald.com/insight/content/doi/10.1108/TR-02-2013-0004/full/html en eng Emerald https://www.emerald.com/insight/site-policies Tourism Review volume 68, issue 2, page 3-13 ISSN 1660-5373 journal-article 2013 cremerald https://doi.org/10.1108/tr-02-2013-0004 2024-06-12T04:06:22Z Purpose The essence of the demand for nature‐based tourism is an important issue seen from both an academic and practitioner's perspective. One approach to understanding it is to examine the relationship between tourists' travel motivations and activities. Therefore, the purpose of this paper is to conduct an empirical study of the links between travel motivations and travel activities within the nature‐based tourism context. Design/methodology/approach Performing a series of logistic regression analyses, the authors have adopted this approach to empirically investigate the travel motivations and activities (participated/planned to participate) of a sample of nature‐based tourists in Northern Norway. Findings The study clearly confirms the strong link between travel motivations and activities. More specifically, the study findings are moderated by the fact that “Novelty”, “Prestige”, and “Physical activity” are the main sources of motivation for participating in whale safaris, fishing and hiking respectively. Furthermore, the findings show that non‐Norwegian tourists are considerably more likely than Norwegians to participate in these nature‐based activities. Theoretical and practical implications of the study are also provided. Research limitations/implications The survey was conducted in a limited geographical area, and the results should accordingly be tested in several places. Analysis of other motives and activities will provide further information. Practical implications Knowledge about factors motivating tourists to participate (or not) in certain nature‐based activities is of value to the industry, both in marketing and providing service to the customers. Originality/value The paper adds useful knowledge to the relationship between nature‐based tourists' travel motivations and activities. Article in Journal/Newspaper Northern Norway Emerald Norway Tourism Review 68 2 3 13 |
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English |
description |
Purpose The essence of the demand for nature‐based tourism is an important issue seen from both an academic and practitioner's perspective. One approach to understanding it is to examine the relationship between tourists' travel motivations and activities. Therefore, the purpose of this paper is to conduct an empirical study of the links between travel motivations and travel activities within the nature‐based tourism context. Design/methodology/approach Performing a series of logistic regression analyses, the authors have adopted this approach to empirically investigate the travel motivations and activities (participated/planned to participate) of a sample of nature‐based tourists in Northern Norway. Findings The study clearly confirms the strong link between travel motivations and activities. More specifically, the study findings are moderated by the fact that “Novelty”, “Prestige”, and “Physical activity” are the main sources of motivation for participating in whale safaris, fishing and hiking respectively. Furthermore, the findings show that non‐Norwegian tourists are considerably more likely than Norwegians to participate in these nature‐based activities. Theoretical and practical implications of the study are also provided. Research limitations/implications The survey was conducted in a limited geographical area, and the results should accordingly be tested in several places. Analysis of other motives and activities will provide further information. Practical implications Knowledge about factors motivating tourists to participate (or not) in certain nature‐based activities is of value to the industry, both in marketing and providing service to the customers. Originality/value The paper adds useful knowledge to the relationship between nature‐based tourists' travel motivations and activities. |
format |
Article in Journal/Newspaper |
author |
Mehmetoglu, Mehmet Normann, Øystein |
spellingShingle |
Mehmetoglu, Mehmet Normann, Øystein The link between travel motives and activities in nature‐based tourism |
author_facet |
Mehmetoglu, Mehmet Normann, Øystein |
author_sort |
Mehmetoglu, Mehmet |
title |
The link between travel motives and activities in nature‐based tourism |
title_short |
The link between travel motives and activities in nature‐based tourism |
title_full |
The link between travel motives and activities in nature‐based tourism |
title_fullStr |
The link between travel motives and activities in nature‐based tourism |
title_full_unstemmed |
The link between travel motives and activities in nature‐based tourism |
title_sort |
link between travel motives and activities in nature‐based tourism |
publisher |
Emerald |
publishDate |
2013 |
url |
http://dx.doi.org/10.1108/tr-02-2013-0004 https://www.emerald.com/insight/content/doi/10.1108/TR-02-2013-0004/full/xml https://www.emerald.com/insight/content/doi/10.1108/TR-02-2013-0004/full/html |
geographic |
Norway |
geographic_facet |
Norway |
genre |
Northern Norway |
genre_facet |
Northern Norway |
op_source |
Tourism Review volume 68, issue 2, page 3-13 ISSN 1660-5373 |
op_rights |
https://www.emerald.com/insight/site-policies |
op_doi |
https://doi.org/10.1108/tr-02-2013-0004 |
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Tourism Review |
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68 |
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2 |
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3 |
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13 |
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1802648202300620800 |