Iceland: how social mechanisms drove the financial collapse and why it’s a wicked problem
Purpose The purpose of this paper is to extend the macro-social marketing approach by detailing a framework to better understand the driving forces of wicked problems. Design/methodology/approach This is a conceptual paper that uses the financial crisis in Iceland as a demonstrative example to show...
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cremerald:10.1108/jsocm-12-2016-0079 2024-09-15T18:13:25+00:00 Iceland: how social mechanisms drove the financial collapse and why it’s a wicked problem Duffy, Sarah Maree Northey, Gavin van Esch, Patrick 2017 http://dx.doi.org/10.1108/jsocm-12-2016-0079 https://www.emerald.com/insight/content/doi/10.1108/JSOCM-12-2016-0079/full/xml https://www.emerald.com/insight/content/doi/10.1108/JSOCM-12-2016-0079/full/html en eng Emerald https://www.emerald.com/insight/site-policies Journal of Social Marketing volume 7, issue 3, page 330-346 ISSN 2042-6763 journal-article 2017 cremerald https://doi.org/10.1108/jsocm-12-2016-0079 2024-08-14T04:05:25Z Purpose The purpose of this paper is to extend the macro-social marketing approach by detailing a framework to better understand the driving forces of wicked problems. Design/methodology/approach This is a conceptual paper that uses the financial crisis in Iceland as a demonstrative example to show how social mechanism theory can help social marketers and policy makers overcome complexity and strive for the social transformation they seek. Findings This paper suggests the utility of social mechanism theory for understanding wicked problems, how they came to be and how social marketing practices can be applied to resolve market complexities. Research limitations/implications Social marketers need to identify what is driving what, to plan and implement interventions that will lead to the social change desired. This paper presents a framework that guides the analyst through this social change process. Originality/value This work provides social marketers with the means to understand the “moving parts” of a wicked problem to identify where an intervention is required to achieve the social change sought. Article in Journal/Newspaper Iceland Emerald Journal of Social Marketing 7 3 330 346 |
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Emerald |
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cremerald |
language |
English |
description |
Purpose The purpose of this paper is to extend the macro-social marketing approach by detailing a framework to better understand the driving forces of wicked problems. Design/methodology/approach This is a conceptual paper that uses the financial crisis in Iceland as a demonstrative example to show how social mechanism theory can help social marketers and policy makers overcome complexity and strive for the social transformation they seek. Findings This paper suggests the utility of social mechanism theory for understanding wicked problems, how they came to be and how social marketing practices can be applied to resolve market complexities. Research limitations/implications Social marketers need to identify what is driving what, to plan and implement interventions that will lead to the social change desired. This paper presents a framework that guides the analyst through this social change process. Originality/value This work provides social marketers with the means to understand the “moving parts” of a wicked problem to identify where an intervention is required to achieve the social change sought. |
format |
Article in Journal/Newspaper |
author |
Duffy, Sarah Maree Northey, Gavin van Esch, Patrick |
spellingShingle |
Duffy, Sarah Maree Northey, Gavin van Esch, Patrick Iceland: how social mechanisms drove the financial collapse and why it’s a wicked problem |
author_facet |
Duffy, Sarah Maree Northey, Gavin van Esch, Patrick |
author_sort |
Duffy, Sarah Maree |
title |
Iceland: how social mechanisms drove the financial collapse and why it’s a wicked problem |
title_short |
Iceland: how social mechanisms drove the financial collapse and why it’s a wicked problem |
title_full |
Iceland: how social mechanisms drove the financial collapse and why it’s a wicked problem |
title_fullStr |
Iceland: how social mechanisms drove the financial collapse and why it’s a wicked problem |
title_full_unstemmed |
Iceland: how social mechanisms drove the financial collapse and why it’s a wicked problem |
title_sort |
iceland: how social mechanisms drove the financial collapse and why it’s a wicked problem |
publisher |
Emerald |
publishDate |
2017 |
url |
http://dx.doi.org/10.1108/jsocm-12-2016-0079 https://www.emerald.com/insight/content/doi/10.1108/JSOCM-12-2016-0079/full/xml https://www.emerald.com/insight/content/doi/10.1108/JSOCM-12-2016-0079/full/html |
genre |
Iceland |
genre_facet |
Iceland |
op_source |
Journal of Social Marketing volume 7, issue 3, page 330-346 ISSN 2042-6763 |
op_rights |
https://www.emerald.com/insight/site-policies |
op_doi |
https://doi.org/10.1108/jsocm-12-2016-0079 |
container_title |
Journal of Social Marketing |
container_volume |
7 |
container_issue |
3 |
container_start_page |
330 |
op_container_end_page |
346 |
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1810451178378493952 |