Craft beer – building social terroir through connecting people, place and business
Purpose This paper aims to propose the concept of social terroir to help navigate phenomenological and epistemological conditions of small-scale food entrepreneurship. Design/methodology/approach This study used a qualitative research approach and was implemented in the peripheral region of Jämtland...
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cremerald:10.1108/jpmd-01-2019-0001 2024-06-23T07:55:37+00:00 Craft beer – building social terroir through connecting people, place and business Sjölander-Lindqvist, Annelie Skoglund, Wilhelm Laven, Daniel 2019 http://dx.doi.org/10.1108/jpmd-01-2019-0001 https://www.emerald.com/insight/content/doi/10.1108/JPMD-01-2019-0001/full/xml https://www.emerald.com/insight/content/doi/10.1108/JPMD-01-2019-0001/full/html en eng Emerald https://www.emerald.com/insight/site-policies Journal of Place Management and Development volume 13, issue 2, page 149-162 ISSN 1753-8335 1753-8335 journal-article 2019 cremerald https://doi.org/10.1108/jpmd-01-2019-0001 2024-06-12T04:06:18Z Purpose This paper aims to propose the concept of social terroir to help navigate phenomenological and epistemological conditions of small-scale food entrepreneurship. Design/methodology/approach This study used a qualitative research approach and was implemented in the peripheral region of Jämtland in northern Sweden. The study interrogated the ambitions of craft brewers when starting up, their long-term goals and visions, including questions about the reason for starting up a brewery, how the different brewers cooperate and how and why the products are designed and labelled the way they are. Findings This study shows that the production of craft beer is an inherently social practice that is part of a particular sociocultural milieu. This milieu informs production in distinct and interrelated ways: through connecting to place and locality in the different aspects of production and marketing, through cooperation to develop production and overcome barriers, and through embedding their work in sustainability discourses. Originality/value The study addresses how, in the context of craft beer, terroir or taste of place, is a matter of social ties to place and community–social terroir. What is novel is the way in which social terroir becomes a critical ingredient in the production of craft beer. This illustrates how small-scale food production and gastronomic efforts can link people, places and businesses. Article in Journal/Newspaper Northern Sweden Emerald Journal of Place Management and Development 13 2 149 162 |
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Emerald |
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cremerald |
language |
English |
description |
Purpose This paper aims to propose the concept of social terroir to help navigate phenomenological and epistemological conditions of small-scale food entrepreneurship. Design/methodology/approach This study used a qualitative research approach and was implemented in the peripheral region of Jämtland in northern Sweden. The study interrogated the ambitions of craft brewers when starting up, their long-term goals and visions, including questions about the reason for starting up a brewery, how the different brewers cooperate and how and why the products are designed and labelled the way they are. Findings This study shows that the production of craft beer is an inherently social practice that is part of a particular sociocultural milieu. This milieu informs production in distinct and interrelated ways: through connecting to place and locality in the different aspects of production and marketing, through cooperation to develop production and overcome barriers, and through embedding their work in sustainability discourses. Originality/value The study addresses how, in the context of craft beer, terroir or taste of place, is a matter of social ties to place and community–social terroir. What is novel is the way in which social terroir becomes a critical ingredient in the production of craft beer. This illustrates how small-scale food production and gastronomic efforts can link people, places and businesses. |
format |
Article in Journal/Newspaper |
author |
Sjölander-Lindqvist, Annelie Skoglund, Wilhelm Laven, Daniel |
spellingShingle |
Sjölander-Lindqvist, Annelie Skoglund, Wilhelm Laven, Daniel Craft beer – building social terroir through connecting people, place and business |
author_facet |
Sjölander-Lindqvist, Annelie Skoglund, Wilhelm Laven, Daniel |
author_sort |
Sjölander-Lindqvist, Annelie |
title |
Craft beer – building social terroir through connecting people, place and business |
title_short |
Craft beer – building social terroir through connecting people, place and business |
title_full |
Craft beer – building social terroir through connecting people, place and business |
title_fullStr |
Craft beer – building social terroir through connecting people, place and business |
title_full_unstemmed |
Craft beer – building social terroir through connecting people, place and business |
title_sort |
craft beer – building social terroir through connecting people, place and business |
publisher |
Emerald |
publishDate |
2019 |
url |
http://dx.doi.org/10.1108/jpmd-01-2019-0001 https://www.emerald.com/insight/content/doi/10.1108/JPMD-01-2019-0001/full/xml https://www.emerald.com/insight/content/doi/10.1108/JPMD-01-2019-0001/full/html |
genre |
Northern Sweden |
genre_facet |
Northern Sweden |
op_source |
Journal of Place Management and Development volume 13, issue 2, page 149-162 ISSN 1753-8335 1753-8335 |
op_rights |
https://www.emerald.com/insight/site-policies |
op_doi |
https://doi.org/10.1108/jpmd-01-2019-0001 |
container_title |
Journal of Place Management and Development |
container_volume |
13 |
container_issue |
2 |
container_start_page |
149 |
op_container_end_page |
162 |
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1802648276529315840 |