Designers project: Afrotouch Brands

Subject area Entrepreneurship, Analysis of business problems. Study level/applicability Masters in business administration, Entrepreneurship management. Case overview The CEO of Afrotouch Brands, Mr Emeka Emmanuel, must decide what level of investment his company would need to implement to increase...

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Bibliographic Details
Published in:Emerald Emerging Markets Case Studies
Main Author: Ejiofor, Kingsley E.
Format: Article in Journal/Newspaper
Language:English
Published: Emerald 2017
Subjects:
Online Access:http://dx.doi.org/10.1108/eemcs-06-2016-0149
https://www.emerald.com/insight/content/doi/10.1108/EEMCS-06-2016-0149/full/xml
https://www.emerald.com/insight/content/doi/10.1108/EEMCS-06-2016-0149/full/html