Designers project: Afrotouch Brands
Subject area Entrepreneurship, Analysis of business problems. Study level/applicability Masters in business administration, Entrepreneurship management. Case overview The CEO of Afrotouch Brands, Mr Emeka Emmanuel, must decide what level of investment his company would need to implement to increase...
Published in: | Emerald Emerging Markets Case Studies |
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Format: | Article in Journal/Newspaper |
Language: | English |
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Emerald
2017
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Online Access: | http://dx.doi.org/10.1108/eemcs-06-2016-0149 https://www.emerald.com/insight/content/doi/10.1108/EEMCS-06-2016-0149/full/xml https://www.emerald.com/insight/content/doi/10.1108/EEMCS-06-2016-0149/full/html |