Power and Purity: Nature as Resource in a Troubled Society
Abstract This article analyses representations of nature as brand and resource in current Icelandic society. This is done through an interdisciplinary approach consisting of concepts from the discipline of cultural geography and the analytical methodologies of visual cultural, imagology, discourse a...
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Duke University Press
2014
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Online Access: | http://dx.doi.org/10.1215/22011919-3615424 https://read.dukeupress.edu/environmental-humanities/article-pdf/5/1/77/252015/77Gremaud.pdf |
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crdukeunivpr:10.1215/22011919-3615424 2024-09-09T19:25:11+00:00 Power and Purity: Nature as Resource in a Troubled Society Gremaud, Ann-Sofie N. 2014 http://dx.doi.org/10.1215/22011919-3615424 https://read.dukeupress.edu/environmental-humanities/article-pdf/5/1/77/252015/77Gremaud.pdf en eng Duke University Press Environmental Humanities volume 5, issue 1, page 77-100 ISSN 2201-1919 2201-1919 journal-article 2014 crdukeunivpr https://doi.org/10.1215/22011919-3615424 2024-06-17T04:09:05Z Abstract This article analyses representations of nature as brand and resource in current Icelandic society. This is done through an interdisciplinary approach consisting of concepts from the discipline of cultural geography and the analytical methodologies of visual cultural, imagology, discourse and brand analysis used to highlight key narratives in images and written sources. The article discusses how ideas of purity are used in branding strategies and what they mean in Iceland today e.g. as a part of the emerging regional consciousness of ‘Arctic Iceland.’ The current overlapping crises of the economy, the environment and the collective self-image in Iceland have fostered critical representations of the past, present and future of the relationship between humans and the environment. Thus utilitarian environmental policies and shallow ecology is treated critically in contemporary Icelandic art, as is the question of what constitutes pollution. Such internal conflicts of interest are analysed to show critical perspectives on the dominant narratives about Icelandic nature and society that are communicated to the outside world through nation branding. Article in Journal/Newspaper Arctic Iceland Duke University Press Arctic Environmental Humanities 5 1 77 100 |
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Duke University Press |
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crdukeunivpr |
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English |
description |
Abstract This article analyses representations of nature as brand and resource in current Icelandic society. This is done through an interdisciplinary approach consisting of concepts from the discipline of cultural geography and the analytical methodologies of visual cultural, imagology, discourse and brand analysis used to highlight key narratives in images and written sources. The article discusses how ideas of purity are used in branding strategies and what they mean in Iceland today e.g. as a part of the emerging regional consciousness of ‘Arctic Iceland.’ The current overlapping crises of the economy, the environment and the collective self-image in Iceland have fostered critical representations of the past, present and future of the relationship between humans and the environment. Thus utilitarian environmental policies and shallow ecology is treated critically in contemporary Icelandic art, as is the question of what constitutes pollution. Such internal conflicts of interest are analysed to show critical perspectives on the dominant narratives about Icelandic nature and society that are communicated to the outside world through nation branding. |
format |
Article in Journal/Newspaper |
author |
Gremaud, Ann-Sofie N. |
spellingShingle |
Gremaud, Ann-Sofie N. Power and Purity: Nature as Resource in a Troubled Society |
author_facet |
Gremaud, Ann-Sofie N. |
author_sort |
Gremaud, Ann-Sofie N. |
title |
Power and Purity: Nature as Resource in a Troubled Society |
title_short |
Power and Purity: Nature as Resource in a Troubled Society |
title_full |
Power and Purity: Nature as Resource in a Troubled Society |
title_fullStr |
Power and Purity: Nature as Resource in a Troubled Society |
title_full_unstemmed |
Power and Purity: Nature as Resource in a Troubled Society |
title_sort |
power and purity: nature as resource in a troubled society |
publisher |
Duke University Press |
publishDate |
2014 |
url |
http://dx.doi.org/10.1215/22011919-3615424 https://read.dukeupress.edu/environmental-humanities/article-pdf/5/1/77/252015/77Gremaud.pdf |
geographic |
Arctic |
geographic_facet |
Arctic |
genre |
Arctic Iceland |
genre_facet |
Arctic Iceland |
op_source |
Environmental Humanities volume 5, issue 1, page 77-100 ISSN 2201-1919 2201-1919 |
op_doi |
https://doi.org/10.1215/22011919-3615424 |
container_title |
Environmental Humanities |
container_volume |
5 |
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1 |
container_start_page |
77 |
op_container_end_page |
100 |
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1809894960576593920 |