The Euro-Atlantic Brand
“Euro-Atlantic” as a political power brand name was employed possibly for the first time in a 1985 speech by Bettino Craxi, then president of the European Council, when he spoke about “Italy's Euro-Atlantic role.” Its political usage was codified in the label Euro-Atlantic Partnership Council (...
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Online Access: | http://dx.doi.org/10.1215/10474552-2010-002 https://read.dukeupress.edu/mediterranean-quarterly/article-pdf/21/2/12/364532/MQ212_02_Binder_FF.pdf |
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crdukeunivpr:10.1215/10474552-2010-002 2024-06-02T08:11:21+00:00 The Euro-Atlantic Brand Binder, David 2010 http://dx.doi.org/10.1215/10474552-2010-002 https://read.dukeupress.edu/mediterranean-quarterly/article-pdf/21/2/12/364532/MQ212_02_Binder_FF.pdf en eng Duke University Press Mediterranean Quarterly volume 21, issue 2, page 12-17 ISSN 1047-4552 1527-1935 journal-article 2010 crdukeunivpr https://doi.org/10.1215/10474552-2010-002 2024-05-07T13:15:35Z “Euro-Atlantic” as a political power brand name was employed possibly for the first time in a 1985 speech by Bettino Craxi, then president of the European Council, when he spoke about “Italy's Euro-Atlantic role.” Its political usage was codified in the label Euro-Atlantic Partnership Council (EAPC), a group formed in 1997 and which now numbers fifty “partner” governments. EAPC is the successor to the North Atlantic Cooperation Council. (The NACC was created as an adjunct to NATO six years earlier in the first flush of post–Cold War Europe.) Among EAPC partners are not only eleven far-flung (and non-Atlantic-riparian) governments of the former Soviet Union—from Armenia to Uzbekistan—but also the six republics of the former Yugoslavia. Russia itself is listed among the partners, although its leaders remain highly suspicious of the NATO parent. Article in Journal/Newspaper North Atlantic Duke University Press Mediterranean Quarterly 21 2 12 17 |
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“Euro-Atlantic” as a political power brand name was employed possibly for the first time in a 1985 speech by Bettino Craxi, then president of the European Council, when he spoke about “Italy's Euro-Atlantic role.” Its political usage was codified in the label Euro-Atlantic Partnership Council (EAPC), a group formed in 1997 and which now numbers fifty “partner” governments. EAPC is the successor to the North Atlantic Cooperation Council. (The NACC was created as an adjunct to NATO six years earlier in the first flush of post–Cold War Europe.) Among EAPC partners are not only eleven far-flung (and non-Atlantic-riparian) governments of the former Soviet Union—from Armenia to Uzbekistan—but also the six republics of the former Yugoslavia. Russia itself is listed among the partners, although its leaders remain highly suspicious of the NATO parent. |
format |
Article in Journal/Newspaper |
author |
Binder, David |
spellingShingle |
Binder, David The Euro-Atlantic Brand |
author_facet |
Binder, David |
author_sort |
Binder, David |
title |
The Euro-Atlantic Brand |
title_short |
The Euro-Atlantic Brand |
title_full |
The Euro-Atlantic Brand |
title_fullStr |
The Euro-Atlantic Brand |
title_full_unstemmed |
The Euro-Atlantic Brand |
title_sort |
euro-atlantic brand |
publisher |
Duke University Press |
publishDate |
2010 |
url |
http://dx.doi.org/10.1215/10474552-2010-002 https://read.dukeupress.edu/mediterranean-quarterly/article-pdf/21/2/12/364532/MQ212_02_Binder_FF.pdf |
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North Atlantic |
genre_facet |
North Atlantic |
op_source |
Mediterranean Quarterly volume 21, issue 2, page 12-17 ISSN 1047-4552 1527-1935 |
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https://doi.org/10.1215/10474552-2010-002 |
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Mediterranean Quarterly |
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21 |
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2 |
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12 |
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17 |
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