Logics of the Icelandic Hybrid Media System: Snapchat and media-use before the 2016 and 2017 Althing elections
Abstract The increased importance of social media platforms and network media logic merging with traditional media logic are a trademark of modern hybrid systems of political communication. This article looks at this development through the media-use by politicians before the 2016 and 2017 parliamen...
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Walter de Gruyter GmbH
2019
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crdegruyter:10.2478/nor-2019-0001 2024-06-23T07:53:57+00:00 Logics of the Icelandic Hybrid Media System: Snapchat and media-use before the 2016 and 2017 Althing elections Guðmundsson, Birgir 2019 http://dx.doi.org/10.2478/nor-2019-0001 https://content.sciendo.com/view/journals/nor/40/1/article-p43.xml https://www.sciendo.com/pdf/10.2478/nor-2019-0001 en eng Walter de Gruyter GmbH http://creativecommons.org/licenses/by-nc-nd/4.0 Nordicom Review volume 40, issue 1, page 43-59 ISSN 2001-5119 journal-article 2019 crdegruyter https://doi.org/10.2478/nor-2019-0001 2024-06-04T05:49:15Z Abstract The increased importance of social media platforms and network media logic merging with traditional media logic are a trademark of modern hybrid systems of political communication. This article looks at this development through the media-use by politicians before the 2016 and 2017 parliamentary elections in Iceland. Aggregate results from candidate surveys on the use and perceived importance of different media forms are used to examine the role of the new platform Snapchat in relation to other media, and to highlight the dynamics of the hybrid media system in Iceland. The results show that Snapchat is exploited more by younger politicians and those already using social media platforms. However, in spite of this duality between old and new media, users of traditional platforms still use new media and vice versa. This points to the existance of a delicate operational balance between different media logics, that could change as younger politicians move more centre stage. Article in Journal/Newspaper Iceland De Gruyter Nordicom Review 40 1 43 59 |
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English |
description |
Abstract The increased importance of social media platforms and network media logic merging with traditional media logic are a trademark of modern hybrid systems of political communication. This article looks at this development through the media-use by politicians before the 2016 and 2017 parliamentary elections in Iceland. Aggregate results from candidate surveys on the use and perceived importance of different media forms are used to examine the role of the new platform Snapchat in relation to other media, and to highlight the dynamics of the hybrid media system in Iceland. The results show that Snapchat is exploited more by younger politicians and those already using social media platforms. However, in spite of this duality between old and new media, users of traditional platforms still use new media and vice versa. This points to the existance of a delicate operational balance between different media logics, that could change as younger politicians move more centre stage. |
format |
Article in Journal/Newspaper |
author |
Guðmundsson, Birgir |
spellingShingle |
Guðmundsson, Birgir Logics of the Icelandic Hybrid Media System: Snapchat and media-use before the 2016 and 2017 Althing elections |
author_facet |
Guðmundsson, Birgir |
author_sort |
Guðmundsson, Birgir |
title |
Logics of the Icelandic Hybrid Media System: Snapchat and media-use before the 2016 and 2017 Althing elections |
title_short |
Logics of the Icelandic Hybrid Media System: Snapchat and media-use before the 2016 and 2017 Althing elections |
title_full |
Logics of the Icelandic Hybrid Media System: Snapchat and media-use before the 2016 and 2017 Althing elections |
title_fullStr |
Logics of the Icelandic Hybrid Media System: Snapchat and media-use before the 2016 and 2017 Althing elections |
title_full_unstemmed |
Logics of the Icelandic Hybrid Media System: Snapchat and media-use before the 2016 and 2017 Althing elections |
title_sort |
logics of the icelandic hybrid media system: snapchat and media-use before the 2016 and 2017 althing elections |
publisher |
Walter de Gruyter GmbH |
publishDate |
2019 |
url |
http://dx.doi.org/10.2478/nor-2019-0001 https://content.sciendo.com/view/journals/nor/40/1/article-p43.xml https://www.sciendo.com/pdf/10.2478/nor-2019-0001 |
genre |
Iceland |
genre_facet |
Iceland |
op_source |
Nordicom Review volume 40, issue 1, page 43-59 ISSN 2001-5119 |
op_rights |
http://creativecommons.org/licenses/by-nc-nd/4.0 |
op_doi |
https://doi.org/10.2478/nor-2019-0001 |
container_title |
Nordicom Review |
container_volume |
40 |
container_issue |
1 |
container_start_page |
43 |
op_container_end_page |
59 |
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1802645860187635712 |