Positive and negative risk in adventure tourism discourse: adrenaline hunting in “arctic Lapland”

Abstract ‘Risk’ is typically thought of as something negative, and as something that should be avoided at all cost: risk characteristically has to do with the probability of an unwanted event occurring. However, risk may also be seen as something positive, even energizing, as in the context of finan...

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Bibliographic Details
Published in:Text & Talk
Main Authors: Ädel, Annelie, Östman, Jan-Ola
Format: Article in Journal/Newspaper
Language:English
Published: Walter de Gruyter GmbH 2025
Subjects:
Online Access:https://doi.org/10.1515/text-2023-0237
https://www.degruyter.com/document/doi/10.1515/text-2023-0237/xml
https://www.degruyter.com/document/doi/10.1515/text-2023-0237/pdf