Operationalizing Peirce’s Syllabus in terms of icons and stereotypes

• Published in: Semiotica
• Main Author: Clemmer, Richard
• Format: Article in Journal/Newspaper
• Language: English
• Published: Walter de Gruyter GmbH 2021
• Subjects: Literature and Literary Theory; Linguistics and Language; Language and Linguistics; Indian; First Nations
• Online Access: http://dx.doi.org/10.1515/sem-2018-0152; https://www.degruyter.com/document/doi/10.1515/sem-2018-0152/xml; https://www.degruyter.com/document/doi/10.1515/sem-2018-0152/pdf

Abstract Peirce’s Syllabus is examined and used to interpret metaphoric iconic stereotypes applied to Indigenous people: “noble savage,” “bloodthirsty savage,” “domestic dependent nation,” “vanishing race,” “Indian tribe,” and “ecological Indian.” Efforts on the part of the Indigenous to replace the these stereotypes with different icons such as “Native American,” “First Nations,” and, most recently, “water protectors,” are also examined. The usefulness of representamen categories from Peirce’s Syllabus, “rhematic,” “Argument,” “dicent,” “indexical,” “qualisign,” “legisign,” and “sinsign,” is demonstrated. Greimas’ observations about the functions of modalities are brought in to explain how graphic images and portraiture, fictional and memoir narratives, legal discourses, and popular media representations implement various sections of the Syllabus. Putting Peirce’s Syllabus into action confirms its ability to perform dynamic, diachronic, and diagrammatic functions.