Marketing in the Land of Hudson Bay: Indian Consumers and the Hudson's Bay Company, 1670–1770

• Published in: Enterprise & Society
• Main Authors: Carlos, Ann M., Lewis, Frank D.
• Format: Article in Journal/Newspaper
• Language: English
• Published: Cambridge University Press (CUP) 2002
• Subjects: History; Business, Management and Accounting (miscellaneous); Bayside; Hudson; Hudson Bay; Indian
• Online Access: http://dx.doi.org/10.1017/s1467222700011678; https://www.cambridge.org/core/services/aop-cambridge-core/content/view/S1467222700011678

The Hudson's Bay Company traded European goods for furs that were hunted, trapped, and brought down to the Bayside posts by Native Americans. The process of exchange was deceptively simple: furs for goods. Yet behind this simple process lies a series of decisions on the part of the company abou...