Marketing in the Land of Hudson Bay: Indian Consumers and the Hudson's Bay Company, 1670–1770
The Hudson's Bay Company traded European goods for furs that were hunted, trapped, and brought down to the Bayside posts by Native Americans. The process of exchange was deceptively simple: furs for goods. Yet behind this simple process lies a series of decisions on the part of the company abou...
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Cambridge University Press (CUP)
2002
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Online Access: | http://dx.doi.org/10.1017/s1467222700011678 https://www.cambridge.org/core/services/aop-cambridge-core/content/view/S1467222700011678 |
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crcambridgeupr:10.1017/s1467222700011678 2023-05-15T16:35:25+02:00 Marketing in the Land of Hudson Bay: Indian Consumers and the Hudson's Bay Company, 1670–1770 Carlos, Ann M. Lewis, Frank D. 2002 http://dx.doi.org/10.1017/s1467222700011678 https://www.cambridge.org/core/services/aop-cambridge-core/content/view/S1467222700011678 en eng Cambridge University Press (CUP) https://www.cambridge.org/core/terms Enterprise & Society volume 3, issue 2, page 285-317 ISSN 1467-2227 1467-2235 History Business, Management and Accounting (miscellaneous) journal-article 2002 crcambridgeupr https://doi.org/10.1017/s1467222700011678 2023-02-24T12:52:20Z The Hudson's Bay Company traded European goods for furs that were hunted, trapped, and brought down to the Bayside posts by Native Americans. The process of exchange was deceptively simple: furs for goods. Yet behind this simple process lies a series of decisions on the part of the company about which goods to provide, what levels of quality to provide, and what price to set. We examine the marketing strategies used by the Hudson's Bay Company and the role played by Native traders. We find that Native Americans were demanding consumers, concerned not only with the quantity of goods they received but also with their quality and variety. In a world where neither side could coerce the other, Natives' preferences were paramount. Article in Journal/Newspaper Hudson Bay Cambridge University Press (via Crossref) Bayside ENVELOPE(-56.882,-56.882,49.567,49.567) Hudson Hudson Bay Indian Enterprise & Society 3 2 285 317 |
institution |
Open Polar |
collection |
Cambridge University Press (via Crossref) |
op_collection_id |
crcambridgeupr |
language |
English |
topic |
History Business, Management and Accounting (miscellaneous) |
spellingShingle |
History Business, Management and Accounting (miscellaneous) Carlos, Ann M. Lewis, Frank D. Marketing in the Land of Hudson Bay: Indian Consumers and the Hudson's Bay Company, 1670–1770 |
topic_facet |
History Business, Management and Accounting (miscellaneous) |
description |
The Hudson's Bay Company traded European goods for furs that were hunted, trapped, and brought down to the Bayside posts by Native Americans. The process of exchange was deceptively simple: furs for goods. Yet behind this simple process lies a series of decisions on the part of the company about which goods to provide, what levels of quality to provide, and what price to set. We examine the marketing strategies used by the Hudson's Bay Company and the role played by Native traders. We find that Native Americans were demanding consumers, concerned not only with the quantity of goods they received but also with their quality and variety. In a world where neither side could coerce the other, Natives' preferences were paramount. |
format |
Article in Journal/Newspaper |
author |
Carlos, Ann M. Lewis, Frank D. |
author_facet |
Carlos, Ann M. Lewis, Frank D. |
author_sort |
Carlos, Ann M. |
title |
Marketing in the Land of Hudson Bay: Indian Consumers and the Hudson's Bay Company, 1670–1770 |
title_short |
Marketing in the Land of Hudson Bay: Indian Consumers and the Hudson's Bay Company, 1670–1770 |
title_full |
Marketing in the Land of Hudson Bay: Indian Consumers and the Hudson's Bay Company, 1670–1770 |
title_fullStr |
Marketing in the Land of Hudson Bay: Indian Consumers and the Hudson's Bay Company, 1670–1770 |
title_full_unstemmed |
Marketing in the Land of Hudson Bay: Indian Consumers and the Hudson's Bay Company, 1670–1770 |
title_sort |
marketing in the land of hudson bay: indian consumers and the hudson's bay company, 1670–1770 |
publisher |
Cambridge University Press (CUP) |
publishDate |
2002 |
url |
http://dx.doi.org/10.1017/s1467222700011678 https://www.cambridge.org/core/services/aop-cambridge-core/content/view/S1467222700011678 |
long_lat |
ENVELOPE(-56.882,-56.882,49.567,49.567) |
geographic |
Bayside Hudson Hudson Bay Indian |
geographic_facet |
Bayside Hudson Hudson Bay Indian |
genre |
Hudson Bay |
genre_facet |
Hudson Bay |
op_source |
Enterprise & Society volume 3, issue 2, page 285-317 ISSN 1467-2227 1467-2235 |
op_rights |
https://www.cambridge.org/core/terms |
op_doi |
https://doi.org/10.1017/s1467222700011678 |
container_title |
Enterprise & Society |
container_volume |
3 |
container_issue |
2 |
container_start_page |
285 |
op_container_end_page |
317 |
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1766025643776016384 |