Supermarket sales data: a tool for measuring regional differences in dietary habits
Abstract Objective To assess how well supermarket sales data from a major supermarket chain can reflect on regional differences in dietary behaviour by comparing the sales data with the results provided by the annual health behaviour surveys. Design Cross-sectional observational study. Setting The s...
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Cambridge University Press (CUP)
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Online Access: | http://dx.doi.org/10.1017/s1368980099000373 https://www.cambridge.org/core/services/aop-cambridge-core/content/view/S1368980099000373 |
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crcambridgeupr:10.1017/s1368980099000373 2024-09-15T18:25:40+00:00 Supermarket sales data: a tool for measuring regional differences in dietary habits Närhinen, Maria Berg, Mari-Anna Nissinen, Aulikki Puska, Pekka 1999 http://dx.doi.org/10.1017/s1368980099000373 https://www.cambridge.org/core/services/aop-cambridge-core/content/view/S1368980099000373 en eng Cambridge University Press (CUP) https://www.cambridge.org/core/terms Public Health Nutrition volume 2, issue 3, page 277-282 ISSN 1368-9800 1475-2727 journal-article 1999 crcambridgeupr https://doi.org/10.1017/s1368980099000373 2024-07-31T04:03:36Z Abstract Objective To assess how well supermarket sales data from a major supermarket chain can reflect on regional differences in dietary behaviour by comparing the sales data with the results provided by the annual health behaviour surveys. Design Cross-sectional observational study. Setting The study was carried out in six Finnish cities situated in different parts of Finland. For the study supermarket sales data of milk, sour milk, fats and oils for 1 month, September 1997, were obtained from eight supermarkets. Proportional sales of different types of dairy products were calculated as well as mean salt and fat per cent and the proportion of saturated fat to total fat. The health behaviour surveys from spring 1995, 1996 and 1997 provided information about dietary habits of the adult population in the cities. The reported use of dairy products was compared with the percentage sales. Results The proportional sales of dairy products varied between the cities. In Pori in western Finland the sale of milk fat was highest in all food groups. In Oulu, northern Finland, the sale of non-fat milk was high. In the capital region the sale of oil was highest. Regional differences could also be seen in the survey data. The similarity between the two different datasets was high. Conclusions The use of supermarket sales data for assessing regional differences in health behaviour is feasible. The challenge will be to get supermarket managers willing to provide sales data on a routine basis for monitoring and research. Article in Journal/Newspaper Northern Finland Cambridge University Press Public Health Nutrition 2 3 277 282 |
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Cambridge University Press |
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crcambridgeupr |
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English |
description |
Abstract Objective To assess how well supermarket sales data from a major supermarket chain can reflect on regional differences in dietary behaviour by comparing the sales data with the results provided by the annual health behaviour surveys. Design Cross-sectional observational study. Setting The study was carried out in six Finnish cities situated in different parts of Finland. For the study supermarket sales data of milk, sour milk, fats and oils for 1 month, September 1997, were obtained from eight supermarkets. Proportional sales of different types of dairy products were calculated as well as mean salt and fat per cent and the proportion of saturated fat to total fat. The health behaviour surveys from spring 1995, 1996 and 1997 provided information about dietary habits of the adult population in the cities. The reported use of dairy products was compared with the percentage sales. Results The proportional sales of dairy products varied between the cities. In Pori in western Finland the sale of milk fat was highest in all food groups. In Oulu, northern Finland, the sale of non-fat milk was high. In the capital region the sale of oil was highest. Regional differences could also be seen in the survey data. The similarity between the two different datasets was high. Conclusions The use of supermarket sales data for assessing regional differences in health behaviour is feasible. The challenge will be to get supermarket managers willing to provide sales data on a routine basis for monitoring and research. |
format |
Article in Journal/Newspaper |
author |
Närhinen, Maria Berg, Mari-Anna Nissinen, Aulikki Puska, Pekka |
spellingShingle |
Närhinen, Maria Berg, Mari-Anna Nissinen, Aulikki Puska, Pekka Supermarket sales data: a tool for measuring regional differences in dietary habits |
author_facet |
Närhinen, Maria Berg, Mari-Anna Nissinen, Aulikki Puska, Pekka |
author_sort |
Närhinen, Maria |
title |
Supermarket sales data: a tool for measuring regional differences in dietary habits |
title_short |
Supermarket sales data: a tool for measuring regional differences in dietary habits |
title_full |
Supermarket sales data: a tool for measuring regional differences in dietary habits |
title_fullStr |
Supermarket sales data: a tool for measuring regional differences in dietary habits |
title_full_unstemmed |
Supermarket sales data: a tool for measuring regional differences in dietary habits |
title_sort |
supermarket sales data: a tool for measuring regional differences in dietary habits |
publisher |
Cambridge University Press (CUP) |
publishDate |
1999 |
url |
http://dx.doi.org/10.1017/s1368980099000373 https://www.cambridge.org/core/services/aop-cambridge-core/content/view/S1368980099000373 |
genre |
Northern Finland |
genre_facet |
Northern Finland |
op_source |
Public Health Nutrition volume 2, issue 3, page 277-282 ISSN 1368-9800 1475-2727 |
op_rights |
https://www.cambridge.org/core/terms |
op_doi |
https://doi.org/10.1017/s1368980099000373 |
container_title |
Public Health Nutrition |
container_volume |
2 |
container_issue |
3 |
container_start_page |
277 |
op_container_end_page |
282 |
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1810466165924823040 |