From awe to satisfaction: immediate affective responses to the Antarctic tourism experience
ABSTRACT Antarctica is a rugged, austere, and yet stunningly beautiful continent with charismatic fauna including several species of penguins, whales, and seals. Mass media, writings from the early explorers, and modern film all describe firsthand experiences as delightful, beautiful, challenging, h...
Published in: | Polar Record |
---|---|
Main Authors: | , , , |
Format: | Article in Journal/Newspaper |
Language: | English |
Published: |
Cambridge University Press (CUP)
2011
|
Subjects: | |
Online Access: | http://dx.doi.org/10.1017/s0032247410000720 https://www.cambridge.org/core/services/aop-cambridge-core/content/view/S0032247410000720 |
id |
crcambridgeupr:10.1017/s0032247410000720 |
---|---|
record_format |
openpolar |
spelling |
crcambridgeupr:10.1017/s0032247410000720 2024-06-23T07:47:46+00:00 From awe to satisfaction: immediate affective responses to the Antarctic tourism experience Powell, Robert B. Brownlee, Matthew T.J. Kellert, Stephen R. Ham, Sam H. 2011 http://dx.doi.org/10.1017/s0032247410000720 https://www.cambridge.org/core/services/aop-cambridge-core/content/view/S0032247410000720 en eng Cambridge University Press (CUP) https://www.cambridge.org/core/terms Polar Record volume 48, issue 2, page 145-156 ISSN 0032-2474 1475-3057 journal-article 2011 crcambridgeupr https://doi.org/10.1017/s0032247410000720 2024-06-12T04:05:00Z ABSTRACT Antarctica is a rugged, austere, and yet stunningly beautiful continent with charismatic fauna including several species of penguins, whales, and seals. Mass media, writings from the early explorers, and modern film all describe firsthand experiences as delightful, beautiful, challenging, humbling, and even awe-inspiring. This dramatic allure of Antarctica now fuels one of the fastest growing tourism markets in the world with over 30,000 visitors annually traveling to the continent. Despite the fact that Antarctic tourism has occurred for over 30 years, little research has investigated the psychological and affective influence of these immersive tourism experiences in the Antarctic environment. This study explored visitors' affective judgments regarding their Antarctic tourism experience. An onsite post experience survey was administered to Antarctic tourists to investigate their satisfaction with a range of tour attributes. In addition, the researchers used the open-ended question, “How did this Antarctic experience affect you?” to explore tourists’ affective response to their interaction with the Antarctic tourism environment. These open ended responses were coded using a priori themes generated from Kellert's environmental values typology. Additionally, each response was analysed for the presence of an awe experience. Further analysis revealed that tourists described five sub-dimensions of an ‘awe’ experience (nature-human relationship, spiritual connection, transformative experience, goal clarification, and sense of feeling humbled), with many individuals experiencing multiple dimensions of awe. Consequently, this analysis reveals that the impact of an Antarctic tour experience is powerful, rich, and extremely complex. Article in Journal/Newspaper Antarc* Antarctic Antarctica Polar Record Cambridge University Press Antarctic The Antarctic Polar Record 48 2 145 156 |
institution |
Open Polar |
collection |
Cambridge University Press |
op_collection_id |
crcambridgeupr |
language |
English |
description |
ABSTRACT Antarctica is a rugged, austere, and yet stunningly beautiful continent with charismatic fauna including several species of penguins, whales, and seals. Mass media, writings from the early explorers, and modern film all describe firsthand experiences as delightful, beautiful, challenging, humbling, and even awe-inspiring. This dramatic allure of Antarctica now fuels one of the fastest growing tourism markets in the world with over 30,000 visitors annually traveling to the continent. Despite the fact that Antarctic tourism has occurred for over 30 years, little research has investigated the psychological and affective influence of these immersive tourism experiences in the Antarctic environment. This study explored visitors' affective judgments regarding their Antarctic tourism experience. An onsite post experience survey was administered to Antarctic tourists to investigate their satisfaction with a range of tour attributes. In addition, the researchers used the open-ended question, “How did this Antarctic experience affect you?” to explore tourists’ affective response to their interaction with the Antarctic tourism environment. These open ended responses were coded using a priori themes generated from Kellert's environmental values typology. Additionally, each response was analysed for the presence of an awe experience. Further analysis revealed that tourists described five sub-dimensions of an ‘awe’ experience (nature-human relationship, spiritual connection, transformative experience, goal clarification, and sense of feeling humbled), with many individuals experiencing multiple dimensions of awe. Consequently, this analysis reveals that the impact of an Antarctic tour experience is powerful, rich, and extremely complex. |
format |
Article in Journal/Newspaper |
author |
Powell, Robert B. Brownlee, Matthew T.J. Kellert, Stephen R. Ham, Sam H. |
spellingShingle |
Powell, Robert B. Brownlee, Matthew T.J. Kellert, Stephen R. Ham, Sam H. From awe to satisfaction: immediate affective responses to the Antarctic tourism experience |
author_facet |
Powell, Robert B. Brownlee, Matthew T.J. Kellert, Stephen R. Ham, Sam H. |
author_sort |
Powell, Robert B. |
title |
From awe to satisfaction: immediate affective responses to the Antarctic tourism experience |
title_short |
From awe to satisfaction: immediate affective responses to the Antarctic tourism experience |
title_full |
From awe to satisfaction: immediate affective responses to the Antarctic tourism experience |
title_fullStr |
From awe to satisfaction: immediate affective responses to the Antarctic tourism experience |
title_full_unstemmed |
From awe to satisfaction: immediate affective responses to the Antarctic tourism experience |
title_sort |
from awe to satisfaction: immediate affective responses to the antarctic tourism experience |
publisher |
Cambridge University Press (CUP) |
publishDate |
2011 |
url |
http://dx.doi.org/10.1017/s0032247410000720 https://www.cambridge.org/core/services/aop-cambridge-core/content/view/S0032247410000720 |
geographic |
Antarctic The Antarctic |
geographic_facet |
Antarctic The Antarctic |
genre |
Antarc* Antarctic Antarctica Polar Record |
genre_facet |
Antarc* Antarctic Antarctica Polar Record |
op_source |
Polar Record volume 48, issue 2, page 145-156 ISSN 0032-2474 1475-3057 |
op_rights |
https://www.cambridge.org/core/terms |
op_doi |
https://doi.org/10.1017/s0032247410000720 |
container_title |
Polar Record |
container_volume |
48 |
container_issue |
2 |
container_start_page |
145 |
op_container_end_page |
156 |
_version_ |
1802637925299519488 |