Antarctic tourists: ambassadors or consumers?

ABSTRACT Two complementary studies were conducted to investigate both the immediate and longer-term influence of Antarctic cruise tourism experiences on participants’ knowledge of Antarctica, attitudes toward management issues facing the Antarctic region, and environmental behaviours and future inte...

Full description

Bibliographic Details
Published in:Polar Record
Main Authors: Powell, Robert B., Kellert, Stephen R., Ham, Sam H.
Format: Article in Journal/Newspaper
Language:English
Published: Cambridge University Press (CUP) 2008
Subjects:
Online Access:http://dx.doi.org/10.1017/s0032247408007456
https://www.cambridge.org/core/services/aop-cambridge-core/content/view/S0032247408007456
Description
Summary:ABSTRACT Two complementary studies were conducted to investigate both the immediate and longer-term influence of Antarctic cruise tourism experiences on participants’ knowledge of Antarctica, attitudes toward management issues facing the Antarctic region, and environmental behaviours and future intentions. In addition, the study investigated tourists’ attitudes toward visitor guidelines. The results suggest that Antarctica nature-based tourism operators have the potential to provide experiences that educate the public to the importance of Antarctica.