Thor Sigfusson

Thor Sigfusson is an Icelandic entrepreneur, author and speaker. He is the founder and chairman of Iceland Ocean Cluster, a business incubator for fisheries. He is also the co-founder of Codland, Hlemmur Food Hall and Grandi Food Hall. Sigfusson advocates for the achievement of "100% Fish" in the fisheries industry, an approach to sustainability that develops products and processes to use all parts of the fish. Before the establishment of the Iceland Ocean Cluster, only 60% of a codfish was estimated to be used, and the rest discarded. As of 2018, an estimated 95% of each codfish was used in some way.

Sigfusson has written nine books on topics of international business, knowledge networks and salmon. As of 2023, he was appointed as chair of a committee for the Icelandic government, to encourage innovation and the development of a circular economy. In 2024, Sigfusson was awarded the Knights Cross of the Order of the Falcon, Iceland's highest civilian award, for his work in the field of fisheries. Provided by Wikipedia