Partnership to End Addiction
![The Partnership coordinates efforts with government officials, including Andre Hollis, the deputy assistant defense secretary for counternarcotics, in 2002.](https://upload.wikimedia.org/wikipedia/commons/9/9d/ShauntayHintonRedRibbon2002.jpg)
Early public service announcements created by the organization have been called iconic, and during their initial release were part of the largest privately run public-service campaign in history. The organization's marketing experience was written up as a 58-page marketing "case study" for study by students at the Harvard Business School. An analysis of the Partnership's efforts by ''Forbes'' magazine suggested that it had earned "a single-brand advertising clout" during the Reagan era comparable to that of McDonald's. Provided by Wikipedia
-
1
-
2
-
3
-
4