Meat & Livestock Australia

Meat & Livestock Australia (M&LA) is an independent company which regulates standards for meat and livestock management in Australian and international markets. Headquartered in North Sydney, Australia; M&LA works closely with the Australian government, and the meat and livestock industries. M&LA has numerous roles across the financial, public and research sectors. The M&LA corporate group conducts research and offers marketing services to meat producers, government bodies and market analysts alike. Forums and events are also run by M&LA aim to provide producers with the opportunity to engage with other participants in the supply chain.

The M&LA corporate group is led by Meat and Livestock Limited (M&LA Ltd.), which is the parent company of two subsidiaries that have diverse roles in the meat and livestock industry. The Integrity System Company (ISC) and the MLA Donor Company (MDC) are wholly owned subsidiaries of M&LA. Numerous studies into Australia's livestock production and marketing are funded or operated by M&LA. The corporate group also participates in environmental initiatives alongside government authorities and other research bodies, which aim to address the contribution of the livestock industry to climate change in Australia.

In its research and data analysis capacity, M&LA generates the Eastern Young Cattle Indicator (EYCI) and supports the implementation of Meat Standards Australia (MSA) in the Australian meat industry. M&LA also conducts educational programs regarding the production and consumption of red meat. Statutory obligations which have been imposed upon M&LA by the Australian government, require the corporate group to undergo regular independent reviews of its performance and efficiency. Marketing campaigns are produced by M&LA to promote red meat consumption; however, many advertisements have been subject to criticism, regarding cultural appropriation and discrimination allegations.

The Coronavirus (COVID-19) outbreak has disrupted economic markets and production globally. The COVID-19 pandemic has also impacted the revenue of the M&LA corporate group. In the 2019–20 financial year, M&LA produced an overall revenue of A$269.7 million. M&LA experienced a 0.1% drop in revenue compared to the 2018–19 financial year, in which the corporate group accumulated a total revenue of A$269.9 million. Provided by Wikipedia