Arc'teryx
![An Arc'teryx boutique on [[Mercer Street, London](https://upload.wikimedia.org/wikipedia/commons/3/31/Arc%27teryx%2C_9_Mercer_Street%2C_London_01.jpg)
Founded in 1989 as Rock Solid, the company re-branded in 1991 as Arc'teryx to produce outerwear and climbing gear for the Coast Mountains in Canada. The company was sold to Salomon Group in 2001 and Amer Sports in 2005. Arc'teryx maintains two divisions: Veilance, their luxury streetwear retailer and LEAF, their retailer of technical gear for law enforcement and military forces. The company is a major influence in the "gorpcore" and "normcore" fashion movements, the wearing of minimalist, technical apparel in urban settings. The brand is colloquially known as "dead bird". Provided by Wikipedia
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1by Freund, Danielle R., Gable, Thomas D., Johnson-Bice, Sean M., Homkes, Austin T., Windels, Steve K., Bump, Joseph K.Contributors: “...Arc'teryx...”
Published in Royal Society Open Science (2023)
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