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Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim Economies
by
Datta, H
,
van Heerde, HJ
,
Dekimpe, MG
,
Steenkamp
,
JBEM
Published in
Journal of Marketing Research
(2022)
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10 Reduced Inequalities
anzsrc-for: 1505 Marketing
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