Rune Naito

was the pen name of Japanese artist, illustrator, writer, and designer . His illustrations of "large-headed" (''nitōshin'') baby-faced girls, first drawn for Japanese magazines in the mid-1950s, are credited with pioneering the contemporary culture and aesthetic of ''kawaii'' ( "lovable" or "cute"). He is further noted for his contributions to the Japanese gay men's magazine ''Barazoku'', the first commercially circulated gay magazine in Japan. Provided by Wikipedia