Heidi Larson
![Larson speaks to the [[World Economic Forum]] in 2021](https://upload.wikimedia.org/wikipedia/commons/6/6a/Heidi_Larson_for_World_Economic_Forum.jpg)
Heidi J. Larson, Lady Piot is an American anthropologist and the founding director of the Vaccine Confidence Project. Larson headed Global Immunisation Communication at UNICEF and she is the author of ''Stuck: How Vaccine Rumors Start and Why They Don't Go Away''. She was recognized as one of the BBC's 100 women of 2021.
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