Tomas Gunnarsson

Tomas Gunnarsson is a Swedish feminist and gender identity activist, blogger and photographer known for his critical campaigns against sexist photographic portrayal of women. Gunnarsson began blogging as ''Genusfotografen'' ("the Gender Photographer") and became widely known in Sweden in 2012 when he was forced to pay damages for copyright infringement due to a critical blog post about the imagery used in an interview with Swedish chef Louise Johansson in ''Xpress'', the onboard magazine of the train service Arlanda Express. The controversy raised by Gunnarsson led to a wider public debate about sexist portrayal of women as well as lack of legal protection for bloggers who use copyrighted works in critical reviews.

Since the 2012 dispute, Gunnarsson's campaigns and blog posts have been widely publicized in Swedish media for raising awareness of stereotypical photographic portrayal of women in media and advertisement. He is particularly well known for criticizing the US clothing retailer American Apparel and the Danish fishing magazine ''Fisk & Fri''. He has also been involved in developing awareness within public and private organizations regarding gender-neutral imagery. Provided by Wikipedia